Hubspot

JANUARY 5, 2023

Alternatively, if your prospect is concerned with the implementation process, share a customer case study that makes the implementation process more clear. For instance, if your prospect cares most about ease-of-use, share a customer story related to that. Know how to speak your prospect's language.

Top of Funnel 78

Top of Funnel Buyer's Journey SMB Peer-to-peer 78

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance. Content such as “New Study Finds More Than Half of U.S. DivvyHQ Blog.

Thought Leadership 316

Thought Leadership Enterprise Management Work Management Marketing Management 316

Terminus

JANUARY 29, 2020

Company Profile: SMB. The post [ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program appeared first on Terminus. Industry: Data Security. Headquarters: Olympia, Washington. CRM: Salesforce. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Zoominfo

JANUARY 26, 2021

You shouldn’t be targeting enterprise leads the same way you target SMB or startup leads, because their needs are drastically different. Create Case Studies To Demonstrate Value Enterprise decision-makers have a lot going on, which means that you need to demonstrate value right away.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

SnapApp

OCTOBER 31, 2017

Here The Millennials are Coming How Generational Differences Impact B2B Buying Committees Today TABLE OF CONTENTS 1 Introduction 2 Methodology 2 Key Findings 3 2 Survey Results 4 Generation Profiles 4 Digging Into the Results 5 3 Conclusion 12 Best Practices for Marketing and Sales New Ways to Engage 12 Final Thoughts 13 4 About the Authors 14 That (..)

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

The ROI Guy

NOVEMBER 14, 2011

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. For SMB IT leaders, and the senior business managers and owners they report to, it is often easier to maintain the status-quo, than to take a chance and risk change.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClickDimensions

MARCH 14, 2023

Used across both their marketing and sales teams, supporting business growth and scale, which is especially important for SMB (small-to-mid sized) manufacturing businesses. Read our latest manufacturing case study ! One of these technologies is Marketing Automation. Page Contents What is Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Conversica

MARCH 31, 2022

The SMB technology company offers specialized solutions focused on enterprise virtual assistants, retail banking services, HR, IT helpdesk, and customer support services, so they were well-versed in AI technology. “The Want to explore more customer stories?

Paid Search Agency 52

Paid Search Agency Conversion Top of Funnel Companies 52

Zoominfo

JANUARY 18, 2021

For example, if a salesperson just scheduled a demo with a potential customer, but they haven’t interacted with any case studies yet, your CRM application can recognize that and suggest a touchpoint that includes sharing testimonials. Enable Automation Capabilities Your CRM application is automation’s new best friend.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

Outgrow

MARCH 11, 2020

The first thing that a new SMB should do is create an ideal customer persona. As an SMB, social media networks will be your most valuable tools for generating leads and attracting new customers through your organic marketing strategies. Case studies. New businesses struggle with this task a lot. How-to guides. Tutorials.

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

Hubspot

FEBRUARY 6, 2020

HubSpot recently released a version of the Marketing Hub service for Enterprise customers , or customers that are a bit bigger than an SMB and find those services to be a little limiting. Create a case study. Create a case study and use that to tell the story of a satisfied customer.

Enterprise Management 98

Enterprise Management Product Ideal Customer Profiles Work Management 98

Webbiquity

DECEMBER 10, 2013

76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. Michael Brenner ). How Blogging Used in Content Marketing? Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Hubspot

JULY 12, 2019

Let's say, for example, you have a drip for businesses that download your company's case study featuring a customer whose Midwest SMB benefited from your contract accountants. For example, you might follow up their initial case study download with a friendly email like this: Tax season knocking too soon?

Open Rate 88

Open Rate Campaigns Case Studies Case Study 88

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. Work With Us 7 Amazon Advertising Case Studies to Inspire Your E-commerce Brand Nearly half the sellers on Amazon earn between $1,000 and $2,500 monthly.

Case Study 88

Case Study Case Studies Amazon Advertising Agencies 88

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. For example, say it costs $350 to generate a qualified SMB lead that will convert to sales at 20% conversion rate. To bring in 3,000 SMB customers in the year, we need $5.2

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. The closest thing I heard to a criticism was that some sessions were more theoretical than action-oriented, but that is really a matter of taste.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Adobe Experience Cloud Blog

JUNE 23, 2016

If you’re a B2B organization, your company likely markets to large enterprise customers with large budgets differently than more price-conscious small-to-medium businesses (SMBs) whose needs may be different. In creating a list of your best customers, take into account the value that each customer brings your business.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

Sprout Social

NOVEMBER 22, 2022

Here’s a quick glance at the average number of clients by agency size, according to our report: Nearly 40% of SMB agencies average between 5-10 clients, and an additional 32% average 1-5 clients. Consider adding testimonials or case studies to strengthen your experience even more.

Paid Search Agency 96

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 96

Webbiquity

APRIL 10, 2018

And case studies are the type of content technical professionals value most. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: When creating content for technical buyers, make sure it is technically accurate and included detailed explanatory graphics. Content Marketing Institute ). KoMarketing ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

AUGUST 19, 2020

For instance, if you offer a CMS, you can set the expectation that agencies who have at least 500 customers can apply to help SMB customers. Consider developing a case study agencies must complete to apply. You can also make it a requirement for agencies to have a certain level of success using your offerings.

Advertising Agencies 98

Advertising Agencies Work Management CMS Development Budget Programs 98

Smashmouth Marketing

SEPTEMBER 23, 2009

BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. MarketingSherpa : 97% of SMBs say email newsletters ‘important' or ‘very important.only 27% say same about Twitter. sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Unbound B2B

JANUARY 11, 2023

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Biznology

NOVEMBER 21, 2012

Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Terminus

OCTOBER 1, 2018

Selling into the enterprise poses well-known challenges, especially for revenue teams used to the quick, sub-45-day deal cycles and high-volume funnel metrics of an SMB-driven pipeline. Challenges of Moving Upmarket.

Sales Management 30

Sales Management Top of Funnel Tactics Funnel Advertising 30

FunnelEnvy

APRIL 28, 2021

Or based on their role, reinforce the use cases for their role. Or based on their industry, show again, case studies for their industry, for their size, or many other ideas. When they come back, maybe that homepage here will change to show that product, sort of that category affinity type technique.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

Convert

JUNE 30, 2021

Harvard Business Review wrote a case study on how Booking.com became the largest travel accommodation platform in the world, all from testing. Are an SMB who might not be at the point that qualifies for agencies criteria. What if you don’t have 2k-25k to hire an agency? Then, you’re going to want to start running CRO in-house.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

Directive Agency

NOVEMBER 23, 2019

In the agency’s mind, driving six SMB leads is better than one enterprise deal. Get our latest case study for free! Can Prioritize The Wrong Metrics. If you’re paying your agency based on leads generated, they may steer clear of higher quality, but lower quantity campaigns. Learn every factor involved in effective B2B marketing.

PPC 52

PPC Lead Ranking Paid Search Agency Pricing 52

NuSpark Consulting

NOVEMBER 10, 2013

The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. I understand the enthusiasm; inquiries are captured; but how long should salespeople wait to contact them?

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Heinz Marketing

JANUARY 9, 2018

The survey was conducted over two weeks in late June 2017, and the team received responses from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. Survey Promotion and Amplification. Influencer Outreach.

Webinar Metrics 62

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 62

Hubspot

JUNE 3, 2016

A quick perusal of Alignable's SMB Trust Index -- a report based on 7,500 ratings across 45 different SMB brands according to local business owners -- reveals some interesting patterns. Share case studies to demonstrate how your other clients and customers have benefited from your offering to solve their issues.

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

MLT Creative

APRIL 29, 2011

May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. Navy use social media. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Directive Agency

MAY 30, 2019

In the agency’s mind, driving six SMB leads is better than one enterprise deal. Get our latest case study for free! Can Prioritize The Wrong Metrics. If you’re paying your agency based on leads generated, they may steer clear of higher quality, but lower quantity campaigns. Learn every factor involved in effective B2B marketing.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

MAY 30, 2019

In the agency’s mind, driving six SMB leads is better than one enterprise deal. Get our latest case study for free! Cons: Can Prioritize The Wrong Metrics. If you’re paying your agency based on leads generated, they may steer clear of higher quality, but lower quantity campaigns.

PPC 40

PPC Paid Search Agency Pricing Price 40