article thumbnail

6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Or maybe you just want to decrease customer churn rates. For example, if a salesperson just scheduled a demo with a potential customer, but they haven’t interacted with any case studies yet, your CRM application can recognize that and suggest a touchpoint that includes sharing testimonials.

CRM 100
article thumbnail

Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). It’s reckoned that 5% is a good churn rate for SaaS companies. Exclusive research insights, such as case studies.

article thumbnail

6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Or maybe you just want to decrease customer churn rates. For example, if a salesperson just scheduled a demo with a potential customer, but they haven’t interacted with any case studies yet, your CRM application can recognize that and suggest a touchpoint that includes sharing testimonials.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Awareness stage webinar vs Consideration case study). 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate. Another two metrics that we focus on as a part of customer success are: 1) Retention Rate.

article thumbnail

How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

Company size (SMB, Fortune 500, etc.). As a result, your services are mediocre and your churn rate and pricing will reflect that. If you’ve been freelancing and already have testimonials/case studies from your clients, you can skip this step. Consider updating it with new stats, examples and case studies.

article thumbnail

3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

Educating customers in all stages of the onboarding process, with the right strategies in place, can help with customer acquisition and retention, reduce churn rate and, most importantly, increase the MRR (monthly recurring revenue). Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. How can you make it happen?