Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 313

Marketing AI Curation Content SERP 313

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

SEPTEMBER 16, 2020

Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. With LinkedIn Stories, you can share static images and 20-second videos of your “everyday professional moments.”. Show it in action with a quick video. That’s coming back in the form of general stories.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. All your research, great writing, and video production can set the stage. Don’t the words “case study” just conjure up a picture of a yawnfest?

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. It’s so easy to create a diversified portfolio of video content.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). Even podcasts and audio content, at the bottom of the list, were rated by 40% of decision makers as being "extremely" or "very important" when deciding to make initial contact with a service provider. The top 4 elements should come as no surprise: Service descriptions (87%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. Maybe you want them to get more familiar with your brand, so you’ll include links to helpful how-to articles or informational videos within the copy. Crafting Case Studies.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

SmartBug Media

MAY 8, 2023

Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Plus, 90 percent of marketers using short-form videos will increase their budget thanks to its success. Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It typically includes free, ungated resources like blog posts, webinars, and podcasts. It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Scoop.it

OCTOBER 27, 2022

Collect and publish hot of the press case studies on your blog. Once you have a clear understanding of the topics your customers want to learn more about, dazzle them by collecting and publishing relevant and new case studies on your blog. See how we can help. Image Source ). Image Source ).

Curation 87

Curation Work Management Marketing Management Service 87

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. You want to find reliable places.

Marketing AI 89

Marketing AI Enterprise Management Marketing Automation Services Work Management 89

Convince & Convert

NOVEMBER 19, 2014

If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure that you know what your own benchmark is, you are asking the wrong question. Show me evidence that other companies like ours are doing this.”

Case Study 137

Case Study Case Studies Advertising Benchmark Marketing & Strategy 137

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. The content leans towards SEO and case studies. What to read: YouTube rolls out host-read video ads for podcasts. Recommended read: Creating Quality Videos With Smartphones. Prepare to get immersed in a good way. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Here are a handful of ideas for blog posts, podcast episodes, and videos. Your case studies are not reports of past success.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

New North

AUGUST 14, 2023

One short social video there. The demand for more blog posts, videos, ebooks, and other content types can lead to a frantic scramble to “push out more content.” Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Salesforce Marketing Cloud

JANUARY 3, 2024

In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” Good: Pre-recorded personal video Every day, my team and I receive multiple pitches for the podcast I host. In it, he shared why he loved my podcast and pitched his boss as a guest.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

nDash

JANUARY 13, 2022

Video Marketing: IBM, Vimeo, and Bent Pixels. Use this tool to record podcasts, brainstorm content ideas with team members, hold one-on-one editorial meetings, and more. Additional benefits of using Skype for content marketing include: Capture audio or video testimonials from clients or other power users.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Podcasts and Videos. percent of U.S.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Podcasts and Videos. Videos and podcasts are quick, easy to retain and interesting way of sharing information. According to eMarketer 62.6 percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Martech

SEPTEMBER 29, 2023

Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself. A new secret weapon for lead qualification, too.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Vidyard

NOVEMBER 5, 2020

But did you know you can use video to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Video is easier than you think.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Podcasting. Video creation. Check out our additional fractional CMO resources, subscribe to our B2B marketing podcast , or take a look at our fractional CMO services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

ClearVoice

JULY 17, 2023

For example, if you wanted to reach students interested in cryptocurrency investment, you could create a free online course featuring written and video content, as well as publish a step-by-step guide. From fintech-focused blog posts and social media to videos and podcasts, explore platforms where your target audience is most active.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Podcasts and Videos. Videos and podcasts are quick, easy to retain and interesting way of sharing information. According to eMarketer 62.6 percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. What’s the chance they’re going to find some post you created on LinkedIn?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52