Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

ClickZ

JANUARY 12, 2024

Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Consequently, marketing attribution models that do not account for top-of-funnel activities may overestimate the effectiveness of lower-funnel activities.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Zoominfo

MARCH 9, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Heinz Marketing

JUNE 20, 2023

This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel. This may involve search engine marketing, social media advertising, email marketing, or content syndication to attract and capture leads.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

Launch Marketing

APRIL 19, 2023

Ensure marketing efforts support individuals through the entire funnel, from awareness to consideration to decision. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Producing high-quality and diverse content is essential, but just the start.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. HS) Social media advertising has taken off lately. Integrating Social Leads into the Demand Generation Funnel via @spearmktg. Are B2B marketers ignoring a huge opportunity? Click To Tweet. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Heinz Marketing

NOVEMBER 13, 2020

Advertising in the month of November and December is worth it for B2C companies and some B2B companies with short purchasing cycles. Why I recommend skipping advertising during the holidays. The bottom line, I would advertise during the holiday season if your purchasing cycle is short.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Budget Programs 125

SalesGrape

OCTOBER 10, 2023

Digital marketing encompasses various tactics including search engine optimization (SEO), content marketing, social media advertising, email campaigns, and more. For example, email automation tools can send personalized messages to leads at specific stages of the sales funnel, nurturing them until they are ready to make a purchase.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Stevens & Tate

NOVEMBER 29, 2022

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. In order to accomplish this, though, you must know exactly who your buyer is, where they are in your sales funnel, and what content they need.

Top of Funnel 111

Top of Funnel Media Funnel Advertising Marketing Funnels 111

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. However, you have to go much deeper and broader than just that to logically move your audience through the funnel with relevant content. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Stevens & Tate

FEBRUARY 20, 2024

This smart system crafts content that feels tailor-made, from recommendations akin to Netflix’s model to targeted advertising, enhancing user engagement significantly. This process not only streamlines the targeting process but also enriches the sales funnel with quality prospects.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

FunnelEnvy

FEBRUARY 5, 2024

Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Promote content across channels: Besides internal linking, share your content on social media, guest blog on industry websites, share case studies, and utilize email marketing to reach a wider audience.

Paid Content 62

Paid Content PPC Traffic SEO 62

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Full Funnel Marketing Strategies for Your Startup.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing & Strategy 70

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to discover solutions and make purchase decisions without being marketed or advertised. These pieces are more informative and less salesy than traditional advertising.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

OCTOBER 26, 2023

By generating compelling stories through blogs, whitepapers, and case studies, you can metamorphose a casual prospect into a committed customer, substantially enhancing your sales figures. The implementation of intelligent email marketing tools not only nurtures your leads but also expertly shepherds them through your sales funnel.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? If your goal is only to service a handful of major clients, then it would seem to diminish the function of advertising, especially if you have a small group of accounts you’re trying to impact.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Navigate the Channel

DECEMBER 19, 2023

As a result, B2B marketing has become increasingly complex, requiring companies to identify the most effective strategies for each stakeholder and funnel stage to acquire customers and deliver value. #1 This includes blog posts, whitepapers, case studies, videos, and more.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. ” It provides you with a strong opt-in offer that drives high-quality leads into your sales funnel. Publish And Promote More Case Studies.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Sharpspring

JULY 15, 2021

You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Advertising becomes a numbers game — how many times must you show an ad to someone before they bite? How did they do it? Types of Retargeting.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. Using data you collect and analyze to deliver personalized content is a way of advertising directly to potential customers. Knowing the needs and wants of your audience, you can create individualized content for each stage of your marketing funnel.?.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Brandpoint

APRIL 13, 2023

Mini Case Study Case studies make perfect middle-of-the-funnel content , but sometimes it’s hard to get somebody to read a whole one. Be sure to give key analytics, provide a link to the complete case study for those who want to dive deeper and a strong CTA to get a viewer to contact a representative.

Social Media 118

Social Media Traffic Top of Funnel Media 118

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

ClickZ

JULY 16, 2020

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. CallTrackingMetrics ties this to a basic buying funnel that includes Awareness, Consideration, and Purchase for a “full funnel approach.”.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Contently

JULY 21, 2017

In his recent article about the importance of paid distribution , Contently editor-in-chief Joe Lazauskas brought up a crucial point about why certain brands struggle with content marketing: Content marketing programs are often silo’d within an organization, cut off from paid marketing programs and advertising budgets.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Martech

MAY 4, 2022

Incorporate ABM into top-of-funnel channels. ” Cerretani recommended that ABM marketers focus on creating top-of-funnel content that aligns with their persona and industry research. .” This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

FunnelEnvy

JANUARY 8, 2024

The goal is to generate interest in the product through content marketing (like social media and blogs), SEO, and digital advertising. The sales function truly begins when the marketing funnel increases demand generation. Digital marketing funnels are second nature to the SaaS industry.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

SmarkLabs

JUNE 13, 2022

The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Read more on how to Optimize Your Sales Funnel by Aligning it with the Buyer’s Journey. Set your goals further up the funnel until you get to website traffic. Sales Qualified Lead ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Rev

FEBRUARY 8, 2023

You’ll also learn how MQLs compare to sales qualified leads, (SQLs) and how they work together in the sales funnel. In other words, MQLs are leads that have met specific criteria that indicate that the leads are more likely to move further down the sales funnel. Paid advertising: Are they responding to your paid ads?

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78