The Lead Agency

OCTOBER 4, 2017

They are Google, Facebook, IBM and Amazon. With each topic, we have included some case studies and examples. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. Wordsmith is an AI product developed by tech-company Automated Insights.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects. THE PAYOFF.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

OCTOBER 3, 2019

Between writing press releases and media pitches, it isn't easy to make time for professional development. However, public relations (PR) is a constantly evolving industry. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. You're not alone.

PR 14

PR Conference Public Relations Peer-to-peer 14

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Case Studies in Custom Content. Press Conference.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JUNE 15, 2009

In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. Don’t send a regular pitch with a press release to a blogger. out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

APRIL 2, 2013

In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. The ability to integrate inbound marketing tactics into the public relations mix has never been more important. Optimize your press releases for search (SEO).

PR 149

PR Inbound Marketing Tactics Marketing & Strategy 149

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

BuzzSumo

FEBRUARY 24, 2016

Over the last several months, we have partnered with the public relations firm Infinite Spada to provide data for their analysis of content marketing by leading law firms and accounting agencies. Let’s be clear: more people find websites through Facebook than Google. Case Studies. Source: Shareholic.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

Biznology

NOVEMBER 8, 2013

There are three types of content you can post, which I call mini, midi and maxi content (yes, like hemlines): Mini: Tweets, text messages, photos, social media shares (on LinkedIn, Facebook, Google+ and so on), pins, comments on other peoples’ content.

Public Relations 80

Public Relations Press Wikipedia Content 80

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Jay: Yeah. It’s great.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Jay: Yeah. It’s great.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). No stack of case studies or conference road trips will do it, either. It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). What’s a Facebook fan worth? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

NOVEMBER 5, 2018

Testimonials and case studies. Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. Facebook lead generation isn’t limited to just ads. Conversions increase by 50% when you place testimonials on a lead generation page.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

SnapApp

APRIL 25, 2018

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Outbrain

DECEMBER 12, 2018

By crafting media-worthy stories from your data, you’re giving the press exactly what it wants: new, compelling information that no one has seen before. Here are real-world examples of how company data is being used for press attention and brand awareness. Becoming a Reliable Source for the Press.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Single Grain

JULY 22, 2022

Their social media experts help you build and manage communities over platforms like Twitter, Facebook, and Discord. They have a team of content producers that crafts blogs, pitches, announcements, press releases and other types of content for your crypto project. Top Clients: Amazon. Blockgeeks. Top Clients: Cosmos. Content creation.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

B2B Marketing Zone Posts

AUGUST 3, 2010

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Time to Kill the Press Release?

Ning 40

Ning Paid Content Facebook Sales Management 40

Biznology

NOVEMBER 29, 2011

The majority paste their rich-text traditional press release inline in the email, along with inline images, logos, and graphics. We prefer to reach out to bloggers as the client instead of as Abraham Harrison on behalf of our clients. We refuse for three reasons. Our email pitches are all about starting a conversation.

Blogger 80

Blogger Domain Outreach Microsite 80

Contently

DECEMBER 29, 2022

Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset. Notify external writers and stakeholders.

Top of Funnel 218

Top of Funnel Enterprise Management Paid Social Agency Work Management 218

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. jamesgalt Nice article.I've

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Media and blogger database as the foundation of your media relations and blogger outreach efforts. Download the ebook now!

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Please note that the definition of core content is subjective.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Setting up a B2B blog or a Facebook or Twitter [.]. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Single Grain

JULY 5, 2023

That’s fine if you’re promoting content, such as a blog, case study, report or infographic. Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. It’s preferable to seek closely related terms or to hold the phrase itself and develop a sphere of influence around it over time in these situations.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Crypto Press Releases. Email marketing.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. I think anyone should look at them for a perfect case study on how to best use social media. I’m dying to find someone to recommend them to now.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Single Grain

AUGUST 24, 2022

It is not a direct form of advertising because you don’t pay search engines to get your site ranked, but it is still considered advertising because you pay for content, guest posting, and public relations services. Press release distribution. Retargeted ads on Facebook are 76% more likely to get clicks than regular display ads.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Albacross

MAY 22, 2019

There are numerous content upgrades that you can try out, such as case studies, lead gen calculators, infographics, cheat sheets, swipe files, guides, checklists, reports and many others. You can set up a custom tab on your Facebook page, or get your viewers to click through to a separate landing page. Costs involved: $0.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Sure, online publications related to lawn mowers would be great. Press Releases. Individualized Results. Increased brand awareness.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

FEBRUARY 16, 2022

Investing in NFT press release promotion helps you distribute news about your NFT collectibles to create a solid online presence and reputation. Some of the top publications where you can publish your NFT PR are: Forbes. Or you can hire a PR agency to send out your press releases in bulk to a number of places. Cointelegraph.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52