Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

The Point

SEPTEMBER 17, 2014

A large part of the power of marketing automation is the ability to tailor your message automatically based on both demographic and behavioral criteria,” says Sewell. “By All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. This approach also provides data about specific demographics. Do you want to learn about the types of qualitative research and some examples of methodologies?

Research 98

Research Case Studies Case Study Skype 98

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Act-On

NOVEMBER 15, 2023

With your research in hand, you can create (or refresh) personas with details such as background, demographics, challenges and frustrations, and more. The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Trade Press Services Newsletter

JUNE 1, 2023

It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Oktopost

MARCH 4, 2024

Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. Define their demographics, background, goals, challenges, and even interests, and put a name to the persona (hello, Product Paul and Compliance Carol). You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. AI delves deep, segmenting and pinpointing specific audience groups based on their behavior, interests, and demographics.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

FEBRUARY 22, 2024

It also means diving deeper into specific demographics by segmenting already niche markets. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Dig deeper: B2B content marketing: Driving success through strategic content creation 3.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! The study also looked at the goals of companies that use personalization, revealing that’s it’s typically long-term nurturing objectives they want to achieve. Image: Monetate. Image: Segment.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Martech

FEBRUARY 20, 2024

Build personas based on key roles using demographics and industry-specific attributes. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories. B2B marketers need to know the kinds of businesses that purchase their product or service.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Heinz Marketing

MAY 17, 2023

With content intelligence, B2B marketers can create personalized content journeys that are based on each buyer’s unique firmographics, demographics, interests, and behaviors, delivering the most relevant content at each touchpoint. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Optinmonster

JULY 20, 2021

Case studies. Case Studies. Case studies can also serve as customer testimonials when you take small sections of them. For instance, you could take a full-blown case study and break it down into brief, digestible tidbits. Then we linked back to the full case study. Interviews.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Understanding their journey is where B2B customer insights come in. Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Marketing Insider Group

JULY 6, 2020

If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Case studies. When you’re planning your LinkedIn content strategy, you need to decide which of these users you’re writing content for and what you hope to achieve. Image source: [link]. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

SalesGrape

SEPTEMBER 14, 2023

It’s essential to have a clear understanding of your ideal customer profile and create a targeted list based on demographics, industry, location, or other relevant criteria. Address Concerns Empathetically: Show empathy towards the prospect’s concerns and provide reassurance by sharing relevant case studies or success stories.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

Launch Marketing

APRIL 10, 2024

Social media also provides access to a key demographic for B2B businesses, the decision-makers. It can be something as simple as a testimonial or as detailed as a case study. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully. Portray Customer Stories.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. To ensure your marketing lead generation process will work, take the time to build out comprehensive ideal-customer personas. .

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

SalesGrape

OCTOBER 10, 2023

Case Study: Company X’s Success with Digital Marketing To illustrate the effectiveness of digital marketing in B2B lead generation, let’s consider the case of Company X. Businesses can create customized call lists based on specific criteria such as industry, company size, or job title.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Martech

OCTOBER 30, 2023

Offers that are relevant to demographics. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement.

Personalization 119

Personalization Practices Allocation Enterprise Management 119

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. An ideal client profile informs teams about potential clients that would make good prospects, as well as which ones aren’t.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. Instagram can be a brilliant place to advertise and market to higher-earning demographics. The largest demographic is 30 to 49-year-old males. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Interviews. Live videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Champion Communications

AUGUST 8, 2023

Understand their demographics, preferences, pain points, and motivations. Check out this case study here. This will help you tailor your content to address their specific needs. Segment your content: It’s important to recognise the unique characteristics of each buying group.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

Understand their demographics, preferences, pain points, and motivations. Check out this case study here. This will help you tailor your content to address their specific needs. Segment your content: It’s important to recognise the unique characteristics of each buying group.

PR 62

PR Buy Buyer Personas Case Study 62

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

SmartBug Media

JANUARY 21, 2019

By interviewing actual customers who have been attracted to and are evangelists of your product, you will learn not only demographic information but also psychographic information that, when paired with data you collect from actual product usage, will help you reach more of that target customer.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

APRIL 11, 2022

I had been researching a brand for a case study I was writing. I spent some time, of course, on their website, looking at products for which I was not the target demographic. I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for. But at least I knew why.

Terms and Conditions 89

Terms and Conditions Case Study Case Studies Trigger Marketing 89