Webbiquity

NOVEMBER 5, 2019

Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Guest post by Austin Cline.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

The Point

APRIL 20, 2018

Webinars are best used for lead nurturing vs. lead generation. 48% of respondents said Webinars were the most valuable form of content to them at the mid-stage of the buying journey (the highest percentage of any format listed.). The white paper is not dead. . Time to reconsider the “information kit”. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Zoominfo

AUGUST 21, 2019

A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. . You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 303

Marketing Budget Enterprise Management Sales Management Work Management 303

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 31% call their maturity level adolescent.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

The Point

SEPTEMBER 21, 2017

There are far more effective strategies for staying in touch with prospects who might, at some point in the future, be in a position to buy or have a need that causes them to want to re-engage. Provide a means to contact sales on the thank you page or in the fulfillment email that is sent to the prospect upon completing the registration form.

Lead Nurturing 223

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 223

Tomorrow People

APRIL 5, 2018

Your content at this stage needs to offer them informative, entertaining and educational materials that don’t push your product or service – the goal is to help them in their research, not hawk your goods. White papers, eGuides, webinars, podcasts, videos. White papers, eGuides, webinars, podcasts, videos.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 176

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Execute a smart blogging strategy to compete with big, high-authority sites in your niche.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started?

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

Marketing Insider Group

APRIL 18, 2023

But in order to secure interest, they first need to gain a deep understanding of their audience members. Upon clicking into their blog page, it’s clear that Bowery focused their content marketing strategy around creating content that addresses consumer interests – also known as sharing “ high quality content ”.

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. Because B2B lead generation is more than just a numbers game.

Tactics 322

Tactics Sales Qualified Leads Generation Lead Scoring 322

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Thought leadership content led to purchase decisions for 48 percent of decision-makers in a global study.

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). Of course, the success of your content marketing depends on your content marketing strategy. Request a Free Trial.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. Sign up for our emails here.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. Newsletter subscriptions.

Marketing Budget Creation 259

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 259

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Goals and strategies. It’s a long-term strategy. Content marketing is a long-term strategy. With CM, your business can realize exponential growth if you properly execute sound strategies.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.

Marketing Management 204

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 204

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Examples include ebooks, videos, case studies, recorded Webinars, and blog posts.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Webbiquity

OCTOBER 17, 2017

As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” Case studies.

Product 235

Product Content Marketing Work Management Paid Search Agency 235

The Point

APRIL 22, 2020

Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). MOFU and BOFU content like case studies and analyst reports will result in fewer downloads and a slower pace of leads, but typically from prospects that are further along the buying cycle.

Lead Scoring 157

Lead Scoring Lead Ranking Cost per Lead CPL 157

Contently

OCTOBER 23, 2024

And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. HubSpot is a pro at this strategy.

Top of Funnel 137

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 137

SendX

MAY 18, 2020

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. According to one study it’s the fourth highest source of traffic for affiliate marketers.

Promotion 370

Promotion Email Marketing Urgency Marketing Paid Search Agency 370

Hinge Marketing

JULY 6, 2022

An inbound marketing strategy has many advantages over traditional marketing. As much art as science, SEO can involve a wide range of tactics (such as keyword research, page optimization and link building) to achieve its ultimate goal: delivering a steady stream of high-quality traffic to your website. Research Studies.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers. Once those leads hit sales, you can drive a massive amount of additional ROI through a strong sales enablement strategy.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. It’s about helping your sales organization do what they do best.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Marketing Insider Group

FEBRUARY 2, 2021

If not, you can adjust your strategies accordingly. A CoSchedule study found that goal-setting marketers are 376% more likely to succeed than marketers who don’t set goals. Study Your Target Audience. Another factor to help you decide where to spend your marketing budget and resources is your target audience.

Paid Content 279

Paid Content Marketing Budget Paid Search Agency Advertising Channels 279

Contently

MARCH 5, 2020

The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more. That traditional model is collapsing before our very eyes. That doesn’t work long term.

Advertising Agencies 203

Advertising Agencies Paid Search Agency Top of Funnel Work Management 203

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 224

Work Management Marketing Management B2B Marketing B2B 224

BOP Design

SEPTEMBER 25, 2020

white papers. case studies. Content Strategy for the Entire Customer Experience. Most of the content you create will either live on your website (downloads, blog posts, white papers, etc.) or will point back to your website (ebooks, social posts, email newsletters, etc.). blog posts.

B2B Marketing 133

B2B Marketing Content Marketing B2B Advertising Agencies 133

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

KoMarketing Associates

MAY 8, 2018

If the data determines that your CTAs aren’t getting much love, it may be time to switch up your CTA strategy. White Papers: If your company does its own research or has data to share, white papers are a great way to highlight exclusive findings not found anywhere else.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

nDash

JUNE 2, 2021

Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy? Ultimately, content strategies close the gap between your company’s content marketing goals and its results. What is a Content Strategy?

CMS Development 98

CMS Development Webinar Metrics Sitefinity Work Management 98

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. So why do B2B companies need a sales enablement strategy? In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148