Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

BOP Design

AUGUST 19, 2019

These are just a few reasons why brand awareness matters for B2B marketing. Strategies to Build Brand Awareness. Below are 7 successful ways B2B marketers can build brand awareness: Build a Polished, Optimized B2B Website. Create Thought Leadership Content with Partners. Launch a Targeted PPC Campaign.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers. Once those leads hit sales, you can drive a massive amount of additional ROI through a strong sales enablement strategy.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. To get started, here are three steps to building a successful employee advocacy strategy: 1. Identify Your Goals and KPI’s.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Self-guided B2B buying journeys. Content marketing is ever-evolving.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. It’s about your audience. Make your audience the hero. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Launch Marketing

OCTOBER 28, 2020

Whether it’s through a list purchase, white paper download or interaction at an event, the lead nurturing process begins by making initial contact with someone. This can be achieved by leveraging thought leadership content that illustrates your knowledge and expertise. Need help with your lead nurturing strategy?

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. At Contently, we definitely sent a few too many emails to some folks after the crisis hit. The answer: Yes.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

BenchmarkONE

AUGUST 27, 2020

According to NetLine’s 2020 State of B2B Content Consumption Report , there are three kinds of content that people like to engage with most, and no, none of them require a pivot to video. Below, we’ve broken down what you need to know about each type so that you can start putting them to work in your marketing strategy. White Papers.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). A: Content is hugely important.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. You may be asking, “But Alicia, I thought customer success stories should only be used for bottom-of-the-funnel content?” Feature a client on an educational webinar focused on new social media trends and imperatives for 2021.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

markempa

JANUARY 19, 2015

Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts. For example, if you have a webinar, send them a follow-up email with more information. Touch leads frequently.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

BOP Design

JULY 31, 2019

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Always assume the user coming to your B2B website knows nothing about your company. Professional Looking Blog and Thought Leadership Content.

Design 56

Design Effectiveness B2B B2B Thought Leadership 56

NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. The Empathetic Entrée. Here’s why. Ready to get started?

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Because B2B buyers research solutions on various channels and their journey isn’t confined to one place. You can’t dictate where they research and explore solutions.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

LEADership

APRIL 1, 2016

B2B marketers use, on average, 13 different content marketing tactics. When surveyed, B2B marketers listed their top five in order of effectiveness: In-person events. Case studies. White papers. Demonstrates thought leadership. Pros include: Demonstrates thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Paper Case Study 40

Valasys

SEPTEMBER 16, 2020

Amidst the uncertainty forged by the current disruption, B2B marketers need to focus on discovering the post-pandemic marketing trends for effective working, collaboration & communication. Thus, segmentation based on behavioral data is one of the most important post-pandemic marketing trends for B2B marketers.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59

KEO Marketing

JULY 31, 2017

Technology companies can accomplish their specific needs and goals by pursuing these best practices: Create Compelling Content: If you are a business to business (B2B) technology company, create case studies, webinars, and white papers that demonstrate your experience and thought leadership.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Scoop.it

OCTOBER 29, 2019

It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Source CMI ). It’s the same thing we do as consumers.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Social Media.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362