Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Content Standard

DECEMBER 6, 2023

Talk with any healthcare CEO or sit down on a webinar with health system executives and you’ll get a clear list of the topics and themes that perk their ears. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. In terms of engagement, webinars (53%) have been the most successful for B2B marketers who have been working on generating qualified leads. COVID-19 and Changing Marketing Investments.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Content4Demand

MARCH 14, 2019

SOC Telemed reached prospects and customers with earned media coverage, bylined articles, speaking opportunities, webinars and a radio media tour. Her team researched target accounts to understand their organizational priorities and learn about the decision-makers and influencers. Blogging and social media rounded out the strategy.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

The Point

JULY 27, 2021

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Do you have competitive insights or case studies for this account?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Live and On-Demand Webinars.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned.

Case Study 67

Case Study Case Studies Features Studies 67

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. Maybe a lead was given a setback by their buying committee, or simply wants to do more research on their own before talking with sales.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Case Study: How Merck is Using Virtual Team Building to Increase Performance. The answers are 4 and 5.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Predictive Response

MAY 28, 2022

With this boom in the number of attendees joining your webinars online, you now have access to a whole new set of data. Who is engaged in the webinar polls? Suddenly, you now have new webinar information that you didn’t have before. Typically, you can check this data in your webinar platform. If yes, which ones?

Webinar Metrics 52

Webinar Metrics CRM Contact Marketing Organic Leads 52

Convince & Convert

MARCH 25, 2014

All demand generation webinars are not created equal. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Others are covert sales pitches that simply don’t connect and are boring.

Webinar Metrics 125

Webinar Metrics Thought Leadership Case Studies Case Study 125

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How buyers do their research. How much research do they do? How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

Contently

JUNE 29, 2016

That’s the question Trackmaven director of content Kara Burney and I decided to tackle in a webinar earlier this month. Through industry-leading research by Trackmaven and Contently, we revealed: Leading research into why content marketing fails across social channels. So how can marketers turn things around?

Webinar Metrics 65

Webinar Metrics Content Marketing Content Case Studies 65

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

B2B Marketing Directions

FEBRUARY 25, 2024

One TV ad, webinar, or ebook may be hugely successful, while another - based on the same theme and having similar creative elements and comparable distribution - fails to move the needle. In many cases like this, there's no readily apparent way to explain the difference in performance. They were memorable, valuable, and deliverable.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Heinz Marketing

AUGUST 17, 2023

Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 98

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Executing the Idea: Doing Research. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Convert

APRIL 17, 2024

If you’re new to the concept of experimentation rigor, watch my webinar with Convert where we cover rigor fundamentals, integrity in experimentation, and practical steps to incorporate rigor into your programs. (No No time to watch a webinar? Usually, we’re increasing rigor after a program has been in place for months or years.

Allocation 52

Allocation Work Management Marketing Management Conversion Rate 52

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. There’s a lot to like about the webinar.

Course 54

Course Webinar Metrics Top of Funnel Advertising Funnels 54

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. Case study: Imagine a B2B marketing automation platform enhancing business strategies. more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57