Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started?

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. NetLine's data shows that the total demand for B2B content has grown by 77% since the 2019 edition of the research. compared to 2022 levels. over last year.

Marketing AI 70

Marketing AI Research B2B Content 70

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Are you ready to level up your @Twitter hashtag strategies? CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. The answer is market research.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers.

Webinar Metrics 98

Webinar Metrics Case Studies Case Study Tips 98

Predictive Response

MAY 28, 2022

With this boom in the number of attendees joining your webinars online, you now have access to a whole new set of data. Who is engaged in the webinar polls? Suddenly, you now have new webinar information that you didn’t have before. Typically, you can check this data in your webinar platform. If yes, which ones?

Webinar Metrics 52

Webinar Metrics CRM Contact Marketing Organic Leads 52

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Now, tailored demos or deep-dive webinars come into play.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. Prior to the interview, research the podcast, host, and typical audience. What do you hope to achieve from this opportunity?

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Revisit Your Plan.

Social Media 355

Social Media Work Management Webinar Metrics Social Marketing 355

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. In terms of engagement, webinars (53%) have been the most successful for B2B marketers who have been working on generating qualified leads. COVID-19 and Changing Marketing Investments.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Maybe you’ve even deployed a few strategies before, but when they didn’t deliver immediate results, you tossed them. My view is to always mainly focus on the stuff that works.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

JUNE 29, 2016

That’s the question Trackmaven director of content Kara Burney and I decided to tackle in a webinar earlier this month. Through industry-leading research by Trackmaven and Contently, we revealed: Leading research into why content marketing fails across social channels. So how can marketers turn things around?

Webinar Metrics 101

Webinar Metrics Content Marketing Content Case Study 101

Heinz Marketing

AUGUST 17, 2023

Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. With strict restrictions on in-person interactions, businesses had to adapt their strategies.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Research/Survey Reports . Uses of Premium Content.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. There’s a lot to like about the webinar.

Course 56

Course Webinar Metrics Top of Funnel Advertising Funnels 56

Tiecas

APRIL 23, 2024

Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Convince & Convert

MARCH 25, 2014

All demand generation webinars are not created equal. Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers.

Webinar Metrics 127

Webinar Metrics Thought Leadership Case Study Case Studies 127

Content4Demand

MARCH 14, 2019

SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Alongside Dana Harder, VP of Strategy at Content4Demand Meg Hoyecki, Vice President of Marketing at SOC Telemed, shared her results with an eager audience at the B2B Marketing Exchange in February.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62