Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Contently

DECEMBER 6, 2022

Marketers choose one interaction with a customer (often the first or the last) and credit the entire sale to that piece of content, regardless of how many touch points are created for the buyer’s journey. In first-touch attribution, the ad gets the credit for the sale. It’s easy to implement. Great for smaller companies.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. It also speaks to how Marketing and Sales are increasingly working together. 5 Tactics to Improve B2B Lead Quality on LinkedIn.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Content is an integral part of that process. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. All leads begin at the top of the funnel.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

APRIL 6, 2023

To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. The message resonated with women, resulting in the following: 36.8

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

markempa

APRIL 6, 2015

Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. Create a marketing funnel .

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Hubspot

DECEMBER 12, 2023

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. John Barrows , CEO at JB Sales , recommends being selective in how you use AI. Let's dive in.

Tips 73

Tips High Quality Lead Thought Leadership Lead Scoring 73

Contently

MAY 13, 2019

What if we could also make our sales team more effective? If you think about it, sales enablement is the easiest way to drive marketing ROI. Most marketers recoil at the idea of being on the hook for sales goals. As a result, sales enablement is often an afterthought. I’d suggest starting with a 3-step process: 1.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) These are not sales pieces but can be effective in getting the potential buyer more comfortable with how a product works, what a particular product or service entails, and what to expect. Downloadable Guides.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content. Enter the mid-funnel asset.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Spiralytics

APRIL 25, 2024

However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Surely, you’d use CRM basics to manage leads and track sales. We have some tactics to share that help harness your CRM into a powerful customer retention engine. Many SaaS businesses emphasize acquiring new customers. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

BOP Design

MARCH 30, 2021

Let’s take a quick look at the numbers: 40% of B2B marketers say email marketing is a tactic that is critical to their success. As B2B marketers, it’s important to look at the entire sales funnel, from top of funnel to middle of funnel to bottom of funnel leads. Think segmentation if this is the case.).

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Webbiquity

OCTOBER 5, 2017

For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. For instance, you can send a welcome email right after they subscribe to your e-newsletter, and then make sure they receive regular emails with new content regularly. Nurture Your Leads.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

ClearVoice

MAY 10, 2024

In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

SalesGrape

DECEMBER 3, 2023

To effectively navigate this market, telemarketers must familiarize themselves with key aspects such as funding mechanisms, decision-making processes, and procurement procedures within the NHS. Use statistics and case studies to support your claims and provide evidence of success. Subscribe to our weekly newsletter.

Telemarketing 83

Telemarketing Marketing Management Lead Scoring Lead Ranking 83

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Field marketing events are also a very common tactic for pipeline acceleration. Demand capture. Distribution.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Madison Logic

JUNE 5, 2024

While existing buyers know about your brand, they may not be aware of additional problems brewing within their routines, processes, or system infrastructures—which also means that they don’t know to seek out solutions and that you’re the best fit for them. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. And that content is a gateway to a possible sale. After users go through with a landing page, there should be a clear path to the end — an action that brings them into your sales funnel. Landing Page Best Practices.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Zoominfo

MAY 3, 2020

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. Once they’ve finished reading your post, the reader subscribes to your sales newsletter.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

Parse.ly

JULY 21, 2022

Lattice’s HR and people management templates. Nik Sharma’s weekly DTC newsletter. For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking. Their audience grows, and so does their funnel of potential customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. The shift and the case for ABM: Anonymous buyer’s journey. 70% of the buyer’s journey is complete before a buyer even reaches out to sales.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Brandpoint

SEPTEMBER 11, 2018

So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Use this information to break down complex messaging, share a case study , or build credibility for your brand by interviewing sources that your audience might already trust. Only 53% of sales peeps made quota last year.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89