markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Otherwise, everything’s ephemeral.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). No one goes looking for white papers. Case Study: IBM SmartCloud.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Case Studies. Today there are millions (maybe billions?) of PDFs living on the Internet.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

BenchmarkONE

NOVEMBER 21, 2019

Case in point: referrals and charging clients, both of which tell us a lot about how marketing agencies are operating. 3% say it’s case studies. 2% say it’s white papers. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. 10% say it’s website content.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). For instance, when visitors referred from the curated site download white papers at the company site, they become a lead, which marketers can track through the sales funnel.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

SugarCRM

DECEMBER 11, 2013

Microsites. White Papers. Case Studies. I have a serious case of wanderlust. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 18, 2018

Case Studies. Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. B2B tech sales are increasingly originating from digital channels, such as: Email. Whitepapers. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

ClearVoice

JULY 12, 2022

Case studies. If you find case studies boring, you may not be doing it right. Today’s case studies combine customer testimonies with data proving ROI and wrap it all up in a compelling brand story. White papers. What’s a white paper?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Microsites. Microsites. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Look at the visitors of your Case Study page, your About Us page, and your Key Solutions pages, for example. With analytics, you can study the page navigation- tracking what page prospects visit before the key page, and what page was viewed after.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Content Marketing Institute

OCTOBER 8, 2018

You’re creating a case study video. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. It is juicy – there’s so much good stuff to be woven into a story. What do you do? persuasive) punch.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Case Studies. Case Studies. . Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Valasys

DECEMBER 20, 2019

After having registered, the partners gained access to case studies, white papers as well as an array of sales tools. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Matthew Schwartz ( @mpsjourno ). We’ve Got Algorithms.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JULY 28, 2008

Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet. White Papers. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

ClearVoice

NOVEMBER 27, 2019

They can range from newsletters and recurring columns, like our monthly Content Radars on Marketing Studies by Chad Buleen, to full-on entertainment franchises, like Harry Potter or the Marvel Universe. Oh, wikis are a pain. They deserve to be last. I left out wireframes just so wikis could be last.).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Email lists – of both customers and non-customers.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Think through how all the information you present builds your case and works together to make your point. Take Demandbase for example.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

And, in this case, “more isn’t merrier”. Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Interactive Quiz Case Study. Bottom line: it’s a numbers game. Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Madison Logic

MARCH 25, 2022

Your messaging here should give clear reasons to choose you over your competitors by using data and stats alongside case studies from existing customers that are similar to the target account. This could be in the form of case studies, white papers, or eBooks that have been personalized to the priorities of each stakeholder.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. White Papers. Microsites. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. White Papers. Microsites. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168