B2B Marketing Directions

OCTOBER 27, 2024

The quest to understand how people make buying decisions has probably consumed more brainpower than any other topic in marketing and sales. Such outcomes are usually called no decisions , and several studies have shown that B2B companies lose more sales to no decisions than to competitors.

Marketing Proposals 73

Marketing Proposals Case Studies B2B Sales Buy 73

sagefrog

OCTOBER 29, 2024

The rapid rise of large language models (LLMs) has transformed how people search, creating new challenges in visibility for marketers. Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. What Is GEO & How Does it Work?

Optimization 64

Optimization Generation Long Tail Marketing User-Generated Content 64

Unbound B2B

JUNE 26, 2025

Video has quickly evolved into a results-driven asset within the content marketing landscape. From sparking initial awareness to supporting sales conversations and even building long-term customer loyalty, B2B video marketing plays a critical role in influencing modern buying decisions. B2B video content marketing helps you do that.

Top of Funnel 40

Top of Funnel B2B Marketing Video Marketing B2B Thought Leadership 40

Salesforce Marketing Cloud

MAY 21, 2025

Great ideas deserve attention, and a strong business case helps make that happen. If you have an idea that creates real value, your business case is how you prove why its worth the investment. So what exactly is a business case? Building a strong business case helps you stand out. Whats included in a strong business case?

Marketing AI 52

Marketing AI Business Marketing Proposals Work Management 52

Metadata

DECEMBER 16, 2024

Implementing Facebook marketing strategies can greatly improve B2B advertising. Many B2B marketers face challenges like manual campaign management, limited targeting on other platforms, and difficulty measuring ROI. Implementing targeted marketing strategies can enhance the precision of your campaigns.

Facebook 52

Facebook Optimization B2B Marketing Cost per Lead 52

DAGMAR Marketing

NOVEMBER 11, 2024

By teaming up with a digital marketing agency, you can refresh and refocus your company’s brand-building strategy while also opening the door for long-term growth. Here’s a look at the behind-the-scenes conversations every good digital marketing agency has about its clients. A digital marketing agency will ask these questions anyway.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 86

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

SEMrush

JULY 3, 2025

Create free account Semrush Blog Marketing Content 72 Blog Ideas for Every Industry + How to Find More Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Webinar Metrics 109

Hubspot

MARCH 12, 2025

Lets say Im in the market for a car thats reliable, fuel-efficient, and in my price range. I dont need to hear about every new car on the market. Allowing Access Sales has the reputation of being pushy, which in many cases pushes prospects away. Ideally, you can present your buyer with straightforward options to choose from.

Work Management 61

Work Management Marketing Management Lead Ranking Peer-to-peer 61

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Unleashing Top 10 B2B GTM Predictions and Trends to Watch in 2025 for Business Success Vivek Goel December 16, 2024 Share : Table of Contents Introduction: As we approach the brink of 2025, it’s imperative for B2B marketers and sales leaders to stay ahead of the curve in their Go-to-Market strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Automation Services Enterprise Management Trends 52

Lead Forensics

JULY 18, 2024

In fact, a study by CSO Insights revealed that companies that excel at sales forecasting are 6 times more likely to achieve their revenue goals. Here’s what to monitor: New Leads by Source: Identify which marketing channels (e.g., social media, content marketing) generate the most qualified leads.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

Directive Agency

APRIL 25, 2025

And the best marketing leaders arent just focused on leads theyre aligning around lifetime value, retention, and a connected journey across every stage. When B2B Lifecycle Marketing Actually Starts Effective B2B lifecycle marketing starts before the deal. The full customer lifecycle is under the microscope. Buyers expect more.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Orange Owl Blog

DECEMBER 31, 2024

SaaS Marketing How to Choose the Right SaaS Marketing Agency for Your B2B Business Vivek Goel January 1, 2025 Share : Table of Contents Introduction In the fast-paced and competitive world of B2B SaaS , choosing the right marketing agency can make or break your growth trajectory.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 52

Animalz blog

JULY 16, 2025

Content sits entirely within marketing, disconnected from company strategy and other important decisions. Content performance is reported only as a marketing metric, not as a contributor to business outcomes, customer insight, or strategic direction. What we present publicly is very much aligned with how we are internally.

Budget Programs 52

Budget Programs Thought Leadership Content Work Management 52

Animalz blog

JULY 16, 2025

Content sits entirely within marketing, disconnected from company strategy and other important decisions. Content performance is reported only as a marketing metric, not as a contributor to business outcomes, customer insight, or strategic direction. What we present publicly is very much aligned with how we are internally.

Ad Building 52

Ad Building Budget Programs Thought Leadership Content 52

Orange Owl Blog

APRIL 7, 2025

B2B Marketing The Role of AI in B2B Marketing: A Comprehensive Overview Vivek Goel April 7, 2025 Share : Table of Contents Introduction The AI in B2B Marketing landscape has undergone a profound transformation with the integration of Artificial Intelligence (AI). What is the Role of AI in B2B Marketing?

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management B2B Marketing 52

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Mastering Your B2B Marketing Budget: A Strategic Guide to Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays competitive B2B landscape, marketing plays a pivotal role in driving business growth. What is a B2B Marketing Budget? Why Is a B2B Marketing Budget Important?

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

Orange Owl Blog

FEBRUARY 13, 2025

B2B Marketing The Ultimate Guide to Leveraging User-Generated Content for B2B Marketing Success Orange Owl February 13, 2025 Share : Table of Contents Introduction In the dynamic realm of B2B marketing , decision-making is far more intricate than in B2C. Examples in B2B marketing include: Client-authored blogs or reviews.

User-Generated Content 52

User-Generated Content Paid Content Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 30, 2025

And the best case scenario? Back to top ) Best practices for using cold email templates As is the case with a good set of cold calling tips , there are specific steps that you need to take in order to craft an effective cold email. ” will capture a targeted prospect’s attention immediately. You’ll get a meeting.

Template 52

Template Top of Funnel Lead Ranking Lead Scoring 52

sagefrog

APRIL 22, 2025

When people hear the term pharmaceutical branding, they often think of consumer ads or direct-to-patient marketing. Marketing language, product claims, and service descriptions often require approval from legal, compliance, and medical teams, slowing timelines and limiting bold positioning.

Brand Identity 59

Brand Identity Branding B2B Thought Leadership B2B 59

Learn from the Pros

MAY 15, 2025

Thats Chris Kraft, a video marketing veteran who knows a thing or two about what makes business audiences tick. In 2025, video content isnt just having a moment; its owning the stage in B2B marketing , offering a perfect blend of storytelling, education, and sales enablement. Case study clips that whisper, See?

Top of Funnel 59

Top of Funnel Video Marketing Webinar Metrics Marketing & Strategy 59

Exo B2B

JUNE 25, 2025

You’ve probably already asked a generative AI to write an email, summarize an article, or generate a B2B marketing idea. Imagine artificial intelligence that understands your preferences, analyzes the best options for you, takes the necessary steps, and then presents you with a filtered result, ready to be validated.

Marketing AI 52

Marketing AI B2B Work Management Terms and Conditions 52

New North

AUGUST 7, 2024

As a marketer on a small but mighty team at a B2B tech company, you wear multiple hats and juggle countless tasks. At New North, we work almost exclusively with smaller marketing teams. Our marketing counterparts face the challenge of doing more with less — every single day. Sound familiar?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Ideal Customer Profiles 52

Salesforce Marketing Cloud

OCTOBER 22, 2024

Any time you can show evidence that a high ROI is likely, it makes your case stronger and increases the likelihood that you’ll be able to close that sale. Your sales pitch for each of these prospects should highlight different features and case studies to cater to their priorities. I can unsubscribe at any time.

Work Management 87

Work Management Marketing Management Lead Qualification Case Studies 87

Bluetext

JULY 1, 2025

By the time a request for proposal (RFP) hits SAM.gov or an agency portal, the most successful vendors have already been shaping the conversation. Welcome to pre-RFP marketing—the strategic art of influencing the buy before the bid. Pre-RFP marketing ensures that you’re in the conversation before requirements are locked in.

RFP 26

RFP Advertising Agencies Buy Narrowcasting 26

Hubspot

FEBRUARY 21, 2025

When I research accounts, I identify three types of contacts: Decision-makers the signers like the vice president of marketing or director of content. Week 2-3: Add Value Create a micro-case study relevant to their challenges. Champions mid-level roles like Content Managers who feel the problem firsthand.

Ideal Customer Profiles 41

Ideal Customer Profiles Demand Generation Top of Funnel Enterprise Management 41

Outgrow

DECEMBER 26, 2024

EPISODE 222: Marketer of the Month Podcast with Andrea Faroppa Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Andrea Faroppa for our monthly podcast – Marketer of the Month ! Incorporating new presentation formats, production techniques, and interactive designs. Host: Hi, everyone.

Planning 52

Planning Paid Search Agency Advertising Agencies Brand Identity 52

Exo B2B

MAY 26, 2025

And yet Just because a piece of data is proposed by the AI doesn’t mean it’s true. Out of eight statistics proposed by the artificial intelligence tool, only two were accurate and traceable. Here too, many statistics are presented as facts. Is the study recent? Sometimes, it’s a lack of time.

Marketing AI 52

Marketing AI Statistics B2B Validation 52

B2BMarketing.net

MARCH 5, 2025

Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. Check out our full assessment of marketing agencies in the UK. With that in mind, as much as we would like this to be the case, not all of the data collected is from exactly the same period. So while 86.8% One of these hurdles?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Trends 52

Creative Media House

JANUARY 31, 2025

A creative agency in Dubai understands the cultural nuances as well as market dynamics and digital trends, which are imperative to setting up a good healthcare brand. Leveraging Digital Marketing The brand-audience interaction has completely modified in the digital age, and healthcare has pulled no punches.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Lusha

NOVEMBER 18, 2024

A sales strategy is a complete plan that outlines how your business will: Approach the market Target customers Close deals Think of it as a playbook for your sales team. A good sales strategy has several key parts: Target market identification: Who are your ideal customers? It gives clear direction and steps to reach revenue goals.

Sales Management 40

Sales Management Template Ideal Customer Profiles Top of Funnel 40

Hubspot

MAY 5, 2025

Discovery calls seem straightforward: learn about your prospect and present your solution. They want to see exactly how the tool benefits them through customized use cases, industry-specific examples, and expert-level consultation on ROI. But in reality, they derail more often than they succeed. Why is it still a problem?

Enterprise Management 74

Enterprise Management Work Management Marketing Management Marketing Proposals 74

Altitude Marketing

APRIL 8, 2025

Acquiring funding is essential for life science startups as they strive to carry out research, develop innovative products, recruit top-notch professionals, navigate regulatory landscapes, and ultimately bring advancements to the market. This should include data on market size, growth trends, and buyer pain points.

Startups 52

Startups Enterprise Management Work Management Marketing Management 52

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. These are biases that every sales professional or marketer should understand and be willing to leverage when the opportunity arises.

Pricing 279

Pricing Price Marketing Proposals Paid Search Agency 279

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Case studies.

Social Media 229

Social Media Top of Funnel Social Marketing B2B Marketing 229

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Golden Spiral

DECEMBER 27, 2018

Case studies are highly valuable bottom-of-the-funnel content pieces. Throughout the sales process, your prospective buyers are likely looking to online reviews to steer their way through the awareness and consideration phases of the marketing funnel. What is Included in a Marketing Case Study?

Case Study 97

Case Study Case Studies Studies Top of Funnel 97