MLT Creative

AUGUST 1, 2011

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Test and make adjustments based on your results.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. From numbers 4-6, I would add: Create, Optimize, Promote.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

DECEMBER 22, 2011

Email marketers need to get back to basics: [link] – study by @ Econsultancy. How to Achieve Inbound Marketing Success in Less Than a Month [link]. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. SM #marketing. marketing #SM. shannonholato.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. I didn’t base it off a recent study. And this makes me want to scream: whatever happened to the business case?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# It is also based on questions that were asked during many of the sessions.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

DECEMBER 21, 2010

Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it. Michael Brenner Dec 22 2010 Excellent case study. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post. We tried AR for couple of B2B clients (Cisco and Datacraft). Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

MARCH 7, 2016

Author: Phillip Chen For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations. The journey of marketing to the enterprise becomes more advanced as your company builds the muscle to be able to close larger deals.

Multi-Touch Attribution 48

Multi-Touch Attribution Planning Marketo Thought Leadership 48

Hubspot

DECEMBER 29, 2010

Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. I read a case study where sales reps worked with local retailers and promoted their events through Facebook updates and photos. Embed videos on your Facebook page.

Tactics 28

Tactics Facebook Paid Search Agency Case Study 28

Hubspot

JANUARY 6, 2011

One of the best ways to learn how to do this effectively is to read up on case studies. One is a panel how to develop content for specific buying stages and another is a case study on turning innovation into new revenues. Do you agree with these email marketing objectives? What will you concentrate on during 2011?

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Marketing Insider Group

JULY 19, 2010

There are 3rd party companies that boast the “Immediate warm transfer” of a prospect searching your web site, but this is not always the case, and can be costly. The Representative also needs to have the specific piece of content available in case the prospect would like it re-sent. The key is to reach the prospect within 48 hours.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

JANUARY 4, 2011

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. Let’s start with the biggest challenge to email marketing effectiveness.

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

Hubspot

JANUARY 7, 2011

Segmenting, automatic sends based on triggers, specifying email preferences, this is where email marketing gets complicated and where you can get the best results. What do you consider to be the most effective email marketing tactic? Free Webinar: The Role of Email in an Inbound Marketing World. Connect with HubSpot :

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. And the cost of not acting must be made plain. How do you manage the personal brands of executives? This is an area of opportunity for B2B companies and needs to be managed very carefully.

Social Media 100

Social Media Media B2B Budget Programs 100

SmartBug Media

JUNE 11, 2021

Schools are held to high standards and as such, reputation management is a crucial element in the marketing mix. Marketing tactics to further enhance this strategy: Audit top-ranking online websites and look for ways to optimize your presence.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. A recent article from eMarketer.com titled: Is the Click Still King? Ask your partners. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

MAY 28, 2010

According to a recent report from digital marketing agency White Horse , 46% of B2B marketers surveyed indicated they thought social media was irrelevant to their company , compared to 12% of B2C respondents. So, why should you care about this data?

Social Media 28

Social Media Social Marketing B2B Marketing Media 28

Marketing Insider Group

AUGUST 12, 2010

In this case, you will get quality but quantity will suffer, which will impact future sales (a lose/lose situation). This is why I advocate creating a service level agreement between sales and marketing that specifies exactly what is to be delivered in terms of both quantity and quality.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, So, and that’s exactly what happened with my case study. Click to access unedited transcript. Unedited Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

The ROI Guy

OCTOBER 11, 2010

Does the growth lag because marketing executives are not doing enough to tie spending to performance, justify marketing investments, and make the case for their fair share of the budget? Teleprospecting (Outbound Telesales) Direct mail Inbound marketing is a marketing strategy that focuses on getting found by customers.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Fuze Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. Case Studies. Blog posts are probably the most widely used content marketing format. Case Studies. B2B Case Study Example: Help Scout. This is what Help Scout does well in its case studies.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

JULY 27, 2010

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Make sure you cover each buying stage.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Vidyard

MARCH 21, 2014

Earlier this week ReadyTalk Inbound Marketing Manager Brandon Hess and I ran a Breaking Bad themed webinar to show how webinars can be the gateway drug to a video marketing strategy. (I Interestingly enough, when I polled attendees and asked how many had a video marketing strategy, a whopping 70% said that they did not.

Webinar Metrics 51

Webinar Metrics Video Marketing Planning Case Studies 51

Adobe Experience Cloud Blog

APRIL 23, 2012

Later, when your prospects are better qualified and actively engaged with your organization, you can roll out more targeted content, providing case studies, demonstrations, webinars and other materials that clearly show how your product or service can resolve the business issues you know your prospect has. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Vidyard

AUGUST 3, 2016

It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix.

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Click title to read more. 3. Align with your sales team.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

KoMarketing Associates

JANUARY 24, 2017

As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. But B2B marketers need to broaden their thinking when it comes to SEO. ” 13. Consider Link Acquisition Across Domains. Use Video #EyeRoll.

Organization 120

Organization SEO Practices Best Practices 120

B2B Marketing Zone Posts

JULY 7, 2010

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Full Circle Insights

MAY 10, 2021

Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. The 80/20 rule is widely applied to so many situations, including experimentation in marketing. Case Studies. AppDynamics Case Study.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 20, 2022

As you explore the customer journeys of your closed/won deals, look for patterns that can direct your actions for the highest marketing performance results. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

JULY 27, 2021

About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Case Studies.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98