Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. The answer is a resounding “yes.”

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. These documents typically include factors such as: Logo Variations / Usage. Color Schemes.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Email Newsletters. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. You can usually discover this through a demo, or by looking through a vendor’s documentation. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with. Ease of use.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. What Is a Whitepaper? They're advanced problem-solving guides.

FAQ 100

FAQ Case Studies Case Study Comparison 100

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. We have moved way past the days where sales enablement needs to be defended and made the case for.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Leadspace

AUGUST 15, 2019

They need information presented differently. Finally, customer references are just as important in business markets, but it’s the way those references are presented that matters most. Business White Papers and Customer Case Studies. You’re doing everything but your content isn’t generating leads.

Webcast 48

Webcast Business Case Studies Case Study 48

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIM Body of Knowledge TM. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

SalesIntel

DECEMBER 6, 2023

Sales automation tools help you to automate report generation in the simplest and more presentable way. According to recent studies, sales productivity tools usage has surged by over 120% since 2017, with 75% of high-performing sales organizations attributing their success to the strategic implementation of these tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. What are the challenges that presents? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

WriteSpark

FEBRUARY 18, 2009

Case Studies. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Study Writer. White Paper Writer.

Social Media 120

Social Media Media Forrester Copywriting 120

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Do you have a contingency plan in case of a crisis? Sales enablement examples for inbound appointment setting: Case studies. White papers. Marketing of products. How do you market your products? Datasheets.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Get more from your presentations. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.

Comparison 120

Comparison Copywriting Banner Ads Press 120

ClearVoice

AUGUST 17, 2020

Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. Challenges solved: 3 teamlancing case study highlights. Marketing strategy development.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. When it comes to white papers and case studies, gate your content to generate new leads. These sites will include customized marketing materials and documents.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. What’s more, insight could be as simple as a table comparing product features with those of a competitor; it could be as complex as a white paper report on industry-wide trends.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

SalesIntel

MARCH 14, 2022

Not long ago, consumer data was collected through face-to-face interviews and paper surveys, which meant that many assumptions had to be made when creating goods, services, and content. In any case, it’s critical to make this individual as holistic as possible. Personalize and Map Content Creation.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

SalesIntel

MARCH 14, 2022

Not long ago, consumer data was collected through face-to-face interviews and paper surveys, which meant that many assumptions had to be made when creating goods, services, and content. In any case, it’s critical to make this individual as holistic as possible. Personalize and Map Content Creation.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

Lake One

JUNE 30, 2020

Some examples of sales enablement content are: Internal Sales Support Content: Product sheets, competitor comparisons, email templates and snippets, one-pagers, presentation support, and social messages. Lead Generation Content: Blog posts, white papers, case studies, and videos. Source: Uplandsoftware.com.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers. Let’s see how. Articles.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

Launch Marketing

NOVEMBER 6, 2019

In particular, CEO Anthony Casalena wanted this 2015 campaign to translate that “any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace.”. You may be familiar with a Xerox machine, or “xeroxing” a document, but Xerox has expanded far beyond your office copier. Who They Are.

Campaigns 57

Campaigns B2B Marketing Examples Paid Search Agency 57

Atomic Reach

FEBRUARY 15, 2019

A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased. The Content Marketing Evolution Study. Before getting into the details of the study, it is crucial first to understand the definition of content personalization.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69