Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting?

Consulting 66

Consulting Sample Work Management Marketing AI 66

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

Consulting 59

Consulting Work Management Ad Building Marketing Management 59

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

ClickZ

OCTOBER 23, 2020

A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years. A study co-sponsored by EY in 2020 shows that AI has various uses in customer acquisition. Final thoughts.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Example of an SMS-based survey powered by Medallia. They worked with people from the IT department and consulted analysts to ensure all data was integrated correctly.

Case Study 74

Case Study Case Studies Studies SMS 74

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Optinmonster

JULY 20, 2021

In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. Case studies. 10 Types of Customer Testimonial Examples. Case Studies. Then we linked back to the full case study.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. In some cases, good first impressions are wiped away when users start discovering issues like hallucinations and glitches. Ultimately, it comes down to leading by example. It forgets things every now and then.

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Conductor

FEBRUARY 22, 2022

As an Independent or Freelance Consultant. Independent Or Freelance Consultant. Consultant/Freelancer. Freelancing or consulting as an SEO may give you the freedom to choose your own job adventure, including picking your own title. But this isn’t always the case. You might find an opportunity: In-house.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Optinmonster

FEBRUARY 6, 2023

Some examples of digital products are video games, music, movies, apps, and e-books. In most cases, the same digital file can be sold over and over. 42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1. Example 1: Blogger Mandarin Mama has an eBook related to one of the topics on her blog.

Examples 91

Examples Product Work Management Marketing Management 91

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Marketing Insider Group

MARCH 18, 2024

In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. This is also the time to think about examples, case studies, quotes, or data you can include to support your points.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2015.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. In some cases with a negative review, you may be able to turn the situation around with the right response but take it offline if possible to resolve the issue. Executives Realize SEO Impacts Brand Reputation.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful. This is a great example of how a membership model supports the purpose of the membership.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! You can also give away something of value to your prospects, such as a free trial, demo version or complimentary consultation.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies. For example, suppose you are writing a blog post about customer behavior. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

BOP Design

JUNE 13, 2019

For the purposes of this blog, we’ll look at content marketing examples that do one or both of the following: Attract high-quality traffic to a B2B website. Below are content marketing examples that accomplish one or both of the goals listed above, along with an explanation of why they work. Case Studies that Demonstrate Results.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Marketing Insider Group

JUNE 19, 2023

For example, Krispy Kreme donuts stock took a tumble due to an indirect competitor. For example, Semrush has an Organic Research feature that lists competitors. Check beyond the “Blog” or “Case Studies” pages of a domain. Book a free consultation with Marketing Insider Group for expert assistance.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Now, on to the numbers. People actively block ads or are ad blind.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Mismatched Content Type Priorities. .” as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Below is an example of what you can expect to see.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. Knudstorp was hired as a junior consultant in 2001. The annual performance review has become something employees and, as it turns out, managers dread.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Moz

JANUARY 26, 2020

They had been advised by other consultants on what to do. Here’s an example of this in action within Moz Pro: Once we have our final list of similar sites, we need to complete the same analysis that was completed in the previous section of this post to see if they rank for any featured snippets. Confirming suspicions with Big Data.

Case Studies 64

Case Studies Case Study Features Studies 64

Webbiquity

JANUARY 19, 2023

For example, employee recruitment is much like B2C marketing, even for B2B businesses. For example, B2C marketers often pursue a more emotional angle when creating campaigns while B2B marketers may use more logical and technical language, or business appeals in order to reach their markets effectively.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor. 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Animalz blog

NOVEMBER 28, 2023

Throughout this article, you’ll recognize examples that open in new browser windows by the red pin: A robot accompanies prompts for AI tools: There are many AI tools for research, but we’ll focus on just two that can cover most of your needs: ChatGPT Plus and Perplexity. As an example, let’s again take “b2b content marketing strategies.”

Marketing AI 78

Marketing AI Research Tactics SME 78