Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. The Thought Leadership Journey is Here to Stay. Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. And we’re not looking to sell you anything — well, other than a conference ticket. Fact: Nope.

Marketing Management 45

Marketing Management Vendors Conference Peer-to-peer 45

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. When you offer a differentiated, talkable customer experience, it compels conversation. We ignore average, but we discuss different.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. A Pivot You Must Make.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

ClickZ

JUNE 21, 2023

Ty Heath: In the case of B2B advertising, there is a significant opportunity for improvement. How significant is the commercial case for creative advertising in B2B? How would you make the case for creativity to the CFO? How big is the commercial case for creative advertising in B2B? And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Rev

NOVEMBER 1, 2023

This could include case studies, whitepapers or blog posts showcasing how your product or service can enhance product development capabilities, improve user experience or strengthen data security. This analysis can help your company identify gaps and differentiate your offerings.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

seo.co

APRIL 19, 2023

Competitive differentiation. In any case, it’s imperative to stand out. Networking events : Attend industry events, conferences, and meetups to network with potential local businesses and offer local SEO services. How can I differentiate my SEO company from competitors? How can I build trust with during the sales process?

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Hinge Marketing

OCTOBER 22, 2020

that content development is the top priority of most marketers—edging out brand differentiation. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. In some cases, study sponsors can even wield a little influence in what a question or two covers and how they are phrased.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. He noted that booths look the same with little differentiation and are staffed with untrained talent. CMO Council study: Content has significant impact on buying process. As usual, giveaways and demos are used to get attention of attendees.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. Specifically, our Webex AI Assistant uses generative AI and Large Language Models (LLMs) for use cases like these.

B2B Thought Leadership 64

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 64

KoMarketing Associates

MARCH 20, 2018

In fact, a report from Walker shows that by 2020, customer experience will overtake price and product as the key brand differentiator. From visiting your website to speaking to sales, reading online reviews or downloading a case study, each touchpoint in the buyer journey is a part of the experience. Brand Mention Audit.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

Marketing Insider Group

JULY 16, 2020

I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months. Profiles, content, and messaging do not have commercial insights as very few are teaching for differentiation and showing unique value. And, very few shared a video (17%).

Top of Funnel 165

Top of Funnel Ideal Customer Profiles Profiling Linkedin 165

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Content Marketing Institute

JANUARY 12, 2018

In most cases, I noticed the one thing paralyzing their content marketing strategy was the lack of clarity for the broader digital – or integrated – marketing strategy. One recent study by Smart Insights found that only 34% of marketers felt their organization had a clearly articulated integrated digital marketing strategy.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Parse.ly

NOVEMBER 5, 2021

In this case, this company needed to create 10 or 12 specialized blogs, instead of just one. Define your target audience, determine your differentiation, and then start with one main content type on one or two platforms. Conferences and events are another option. What makes the most sense?

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Hubspot

SEPTEMBER 22, 2017

1) Promote an Upcoming Event or Conference. Whether it be a conference hosted by your company, third-party event, or even a dinner, a registration CTA in all employee email signatures can result in additional views, clicks, and registrations. 3) Get the Word Out About a Case Study.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. The High-Growth Perspective.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Metadata

AUGUST 30, 2021

Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Think bite-size, 1-2 minute clips showing different best practices and use cases for drawing out quick, measurable value from your product that your buyers couldn’t do before. Case study blog.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Think bite-size, 1-2 minute clips showing different best practices and use cases for drawing out quick, measurable value from your product that your buyers couldn’t do before. Case study blog.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Circle Studio

DECEMBER 19, 2018

But as competition heats up for both clients and talent, firm leaders are starting to realize the great importance of having a distinct, differentiating position in the marketplace. This foundation should be augmented with greater reliance on brand research, client perception studies and competitive analysis. Track your success.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hinge Marketing

MAY 23, 2019

Buyers may not be at your conference or stop by your booth. Conferences and trade shows are getting more expensive as destinations to attend or to exhibit. The ROI is dramatic and makes a compelling case for any marketer. Campaign Monitor reports that the average email open rate is 17.92%. Buyers are leveraging less referrals.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Adobe Experience Cloud Blog

APRIL 10, 2017

In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program: Make a Business Case. For Marketo, we provide partners with a listing on our LaunchPoint website, an integration sticker once there are case studies to validate it, and a sandbox for development testing.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Content Marketing Institute

FEBRUARY 23, 2018

To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Or, is it failing to differentiate ? Think of the classic detective story, where the hero feels she’s getting too old and just wants to solve the last case so she can retire.

Work Management 102

Work Management Storytelling Business Differentiation 102

Seismic

MAY 16, 2019

We have moved way past the days where sales enablement needs to be defended and made the case for. Case Studies These help companies impress and win the trust of their potential buyers with the work they have already done. These include webinars, conference session video recordings, and podcasts. Recommended Content.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. Quickly responding to the right buyer persona on the right channel helps differentiate sellers from their competitors. They’ve also been working remotely for the past 18 months.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

BOP Design

JANUARY 29, 2018

We’ve heard speakers at conferences say that B2C and B2B marketing is all the same. While we do agree with this general statement, there are a lot more intricacies that differentiate B2B from B2C and impact strategic planning for marketing professionals. This is often not the case for B2B. The Sales Cycle Is Longer.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

ClearVoice

MARCH 10, 2020

In case you missed the overview of content level No. Because you work across multiple verticals, you need to differentiate messaging for each one. There are several ways to go beyond the conference room brainstorming session and hear from the most valuable messaging gatekeepers of all…your customers. Skyscraper.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Mereo

OCTOBER 1, 2020

Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new approach to sales operations and management. Decades of: Misaligned and inconsistent differentiated value messaging. What were they fighting against? Lack of buyer and solution information.

Work Management 71

Work Management Marketing Management Buyer's Journey Ad Exchange 71

Heinz Marketing

OCTOBER 4, 2021

You still haven’t figured out the use cases that you can just say, “Oh, I can do that all day long.” It still continues, the peak of Flip My Funnel debate to me was the conference in Boston. ” We always wanted to build an industry conference because there is no such thing as category of one. You can flip.”

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Directive Agency

MAY 7, 2018

” Conference Messaging. The second area that a B2B copywriter can be so impactful for your business is with conference messaging. Conference messaging and signage isn’t where it stops either. What the heck are they gonna do the rest of the day? Remember: Editing is different from copy.

Copywriting 40

Copywriting Video Marketing Landing Pages B2B 40

Vidyard

AUGUST 24, 2018

I first encountered GoVideo about a year ago at a conference put on by the American Association of Inside Sales Professionals (AA-ISP). So I found myself at the conference sitting in Vidyard’s session on video sales, looking for new ways to stand out while prospecting and selling. I came back to the office fully fired up.

Video Marketing 78

Video Marketing Viral Marketing Trade Show Outreach 78

Sprout Social

APRIL 6, 2023

It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand. This can include industry conferences, product launches and other significant events. Some examples of evergreen content formats include blog posts, long-form videos and case studies.

Content 81

Content Work Management Ad Frequency Marketing Management 81