Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). Today’s integrated marketing strategy isn’t. SmartInsights Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). “Knowing how to eliminate biases (through methods such as A/B testing) is critical. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you. Thomson set out to study what makes things break big.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Buffer

AUGUST 1, 2022

Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. How do you differentiate your own brand? Today we manage 10 clients across various sectors but mostly hospitality and leisure brands. The marketing agency world is a competitive space.

Paid Social Agency 86

Paid Social Agency Advertising Agencies Paid Search Agency Ideal Customer Profiles 86

Hubspot

FEBRUARY 17, 2017

Janessa Lantz , Principal Content Marketing Strategist, ThinkGrowth.org : Differentiation is the most important and least talked about marketing principle. And she has the case studies to show you how to do it.". Read This Book If You: Want to improve your general PR knowledge and skills.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Golden Spiral

NOVEMBER 20, 2018

Improved public relations: We all know how important PR is to growing technology companies — and thought leadership can help. In many cases, tech companies choose to have their company be the thought leader, rather than an individual person. Allow one of those to be a case study, or best practice example for using one of your products.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Liveintent

AUGUST 9, 2022

Differentiate from the competition and remain top-of-mind. more likely to recommend them to friends and family 6X more likely to stand up for the company in the event of a PR mishap. To help, we’ll share some inspiration from these successful brand awareness campaign case studies. Gather valuable audience data.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Bluetext

JULY 16, 2019

Cybersecurity firms must now pivot their attention toward marketing efforts to further differentiate their products and services from competitors. Proper PR Prep. A skilled cybersecurity marketing agency with PR services will craft the right messaging that walks the line between reassurance and realism.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Brand differentiation. In saturated marketplaces, brand differentiation is the key to standing out and beating the competition. There are countless brands in the world today.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Content Standard

MAY 8, 2018

These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms. Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Sword and the Script | B2B

NOVEMBER 14, 2023

A separate study demonstrates that two-thirds of B2B marketers don’t have calls with customers. Differentiating content, requires saying different things Too many companies look to their competition for marketing cues. Need an extra pair of B2B marketing and PR hands? You can’t know your audience if you don’t talk to them.

Marketing Budget Creation 124

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 124

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Schubert B2B

MAY 10, 2024

And it is always good to have a PR plan in place to enable effective outreach during a crisis or controversy. Public relations can help you to differentiate your company from your competitors by giving you the opportunity to showcase your company’s unique strengths in the marketplace.

Public Relations 62

Public Relations B2B Marketing B2B Thought Leadership Planning 62

Hubspot

APRIL 8, 2013

Inbound agencies must be their own best case study -- but more on this in a later step.). In other words, be your own best case study. Acting as your own best case study will make the impact you''re promising seem attainable, and grounded in reality. Paul Roetzer, CEO and Founder, PR 20/20.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog.

Copywriting 28

Copywriting Business Paid Search Agency Buyer Personas 28

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. In most cases the leads are typically labeled something like "qualifying", "converted", or "rejected". Website lead to MQL, 2.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Standard

JUNE 23, 2016

A good start, but speed and clear differentiation still needed improvement. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. According to a StoryUP case study, the average percentage viewed was 28.81 VR video, for StoryUP, is the answer.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

JANUARY 15, 2021

Differentiating your brand with that of competitors, especially those who may not be willing to take a stand or acknowledge certain truths in the industry. If you feel confident about your brand, your PR team, and your position on an issue, you can take a controversial stance on a popular topic.

Sales Management 101

Sales Management Paid Search Agency Dwell Buyer Personas 101

Directive Agency

FEBRUARY 4, 2022

In these cases, even the most outstanding strategies are tabled for quicker wins. . For every piece of content, technical SEO tweak, and digital PR effort you need to ask yourself, “Is the internet a better place because of this new or newly visible content?”. These include case studies, industry reports, or free assessments.

SEO 52

SEO Ideal Customer Profiles Top of Funnel Marketing & Strategy 52

Bluetext

APRIL 23, 2021

By that, he means there isn’t this single, monolithic entity you can build B2G PR and B2G Marketing campaigns around. . In my last blog post I looked at B2G PR and Marketing strategies for government contractors involved in M&A activity. PR during this time should also call out clear differentiators relative to competitors.

PR 26

PR Enterprise Management Work Management Marketing Management 26

Convince & Convert

OCTOBER 19, 2015

Ask any journalist her biggest pet peeve when dealing with brands, and she’ll probably tell you it’s PR teams’ spammy emails. We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. Case Studies.

Top of Funnel 157

Top of Funnel Conversion Case Study Case Studies 157

SalesIntel

MAY 3, 2022

Social proof is everywhere, from that busy café everyone is lining up in front of to grab a latte to companies who pay serious money for PR articles regarding their high stock prices. Studies show that more than 92.4% But you also want to find unique selling points that differentiate you from the competition. Case Studies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

Webbiquity

DECEMBER 14, 2017

Newsletters may include product news, product features, PR stories, blog posts, promotions, customer case studies, or even an upcoming event. Newsletters give online businesses an opportunity to demonstrate authority, expertise, and competitive differentiation. Promote one-at-a-time. Test your content.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Content Standard

OCTOBER 17, 2018

Surely these marketers exist on a different plane to the rest of us, wrestling with long lead times and tricky approval processes, unable to get a good named case study because such-and-such company (or country!) “Few companies give out their top company secrets in their PR, and in cybersecurity that’s just as important.

Planning 72

Planning Storytelling Work Management Marketing Management 72

B2B Digital Marketer

MAY 6, 2021

True differentiation has to lie within the company, and everybody in the company has to believe in that. Stand-out marketing is all about being differentiated and distinguished by your customers. 16:51 – The difference between differentiation and distinctiveness. 10:21 – The VALUE Framework.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. As for article formats, we’ve had success with “3-minute case studies” that provide quick how-tos and “expert forums” that invite influencers to discuss and debate controversial data.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Content Marketing Institute

DECEMBER 6, 2018

A technology upgrade helped Anthem improve the visitor site experience by providing content recommendations based on the visitor’s interests and behavior rather than only on the currently viewed content topic, according to Lauren Cranston, PR and social media specialist at Skyword. Click To Tweet. 102% growth in search views. Register today.

Top of Funnel 106

Top of Funnel Content Marketing FAQ Lead Ranking 106

Heinz Marketing

FEBRUARY 5, 2018

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). And another thing I want to spend some time talking about today is just how G2 Crowd has been really, really smart about leveraging some of that content for PR purposes. And you’ve been getting a lot of PR for that.

Sales Management 53

Sales Management Top of Funnel Enterprise Management Work Management 53

Single Grain

AUGUST 17, 2021

Primary responsibilities include market research, PR and brand management, pricing management, and marketing communications. This role also works with creatives such as writers, designers and developers, and may even do some writing themselves (such as pen a marketing case study) in order to achieve the goal of the marketing strategies.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Marketing Finger ( Resources Studies Social Media Consulting ). What Works ( Vendor Government PR Trends Spending Release ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. As for article formats, we’ve had success with “3-minute case studies” that provide quick how-tos and “expert forums” that invite influencers to discuss and debate controversial data.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Conductor

DECEMBER 3, 2019

” Whether it was the advertising track, or the communications studies track, or the PR track, it seemed to be what all the theater kids were doing if they weren’t going to school for theater or for music. Now we have that evidence and we have those case studies to say, “This works, SEO works.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. 10 things you should never say to a social media manager by PR Daily.

Social Media 100

Social Media Social Marketing Work Management Media 100