Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in! billion by 2027.

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sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

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Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

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Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

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Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.

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Privacy Email Marketing Marketing Automation Services Stats 69

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

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Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

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Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. If you’ve failed to show value with email in the past, step back and build a roadmap for the future. Are We Ready to Improve/Add Email? Create your list.

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Enterprise Management Email Marketing Practices Work Management 52

Marketing Graham

OCTOBER 20, 2020

But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). So here is a quick round-up of what you need to do on your next email campaign to ensure you stay legal and don’t blemish your name. However, if you email them as a corporate (e.g.

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Email Marketing B2B Marketing Opt-out Opt-in 98

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. Compliance.

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Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

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Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. Table of contents What is opt-in email marketing and why is it important?

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Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). Email open rate. Email response rate.

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Litmus

MARCH 2, 2020

“How will email marketing change by the end of the decade?”. Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Jill LeMaire Redo.

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Privacy CAN-SPAM Leads Lead 69

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. What’s the change?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Litmus

JULY 30, 2021

Open rates can be deceptive. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Get more insights on email performance visibility. Interested in more email analytics insights?

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Open Rate Peer-to-peer Privacy Policies Click Rate 108

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

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Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. When to do an email marketing check-up.

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QuanticMind

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? Was it recommended to you by a colleague?

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Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. In other words, email marketing works if you work it! 8 Key Must-have Features of Email Marketing Platforms.

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Circle Studio

FEBRUARY 21, 2019

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. Segmenting your contact list allows you to target specific groups of subscribers with your emails.

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Newsletter Email Marketing Click Rate CAN-SPAM 60

Convince & Convert

JULY 24, 2015

Whether you’re meeting each of these needs can be gauged by measuring common email activities: opens, clicks, conversions, and forwards. It also means setting the appropriate expectations around email frequency and content. It also means setting the appropriate expectations around email frequency and content. Functional.

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MakesBridge

JANUARY 22, 2018

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. To stay ahead of the game, having a good understanding of the constantly changing landscape of email deliverability is of vital importance. What can you tell to your own email marketing team? Email Engagement.

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Content Standard

OCTOBER 2, 2017

Trend Micro surveyed more than 1,000 IT decision-makers from businesses across the globe and found: 56 percent of businesses don’t know email marketing databases constitute personal information. One in ten (10 percent) businesses aren’t protecting their customers’ email addresses.

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SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. businesses spent over $350 million on campaigns and email-based advertising.

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Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution.

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Email Marketing Planning Work Management Marketing Management 119

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

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LeadSquared

OCTOBER 22, 2021

Several organizations refuse to believe in the power of email marketing. In this article, we’ll discuss 15 essential email marketing KPIs with examples and formulas to measure them. Your email deliverability rate should be as high as possible. It is because receiving servers send error messages to email service providers.

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Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

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Tips Opt-out Opt-in Click Rate 63

Vision6

MARCH 8, 2021

Email list management is an important task that is the bedrock to any successful email campaign strategy. So while it may not be Spring in Australia, there’s no better time to get your email database in order and rid your lists of any dead-weight. Which will ultimately end in email servers (like Gmail, Outlook, etc.)

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Marketing Management Practices Opt-out Opt-in 96

SendX

SEPTEMBER 10, 2018

But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. Well, the right question to ask first is are your emails even getting delivered. Then why are they not receiving my emails?

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Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. See how the right technology can pay off for your small business. Table of contents Why is email marketing essential for small businesses?

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Convert

MARCH 4, 2021

Not just good work but building out practices that can make our industry a better place. With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their data. Better still, if we can do the right thing now, it can give us a competitive advantage in the future.

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Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Basic and advanced email metrics.

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Sharpspring

SEPTEMBER 30, 2020

Automating your sales funnel can solve one of the primary challenges most B2B organizations face: marketing and sales are often at odds. They can be frustrated by a seeming lack of enough new leads coming in from the marketing team, or by a missing piece of information that has been omitted from a marketing campaign.

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Litmus

SEPTEMBER 30, 2022

In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact , HubSpot , and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating.

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Webinar Metrics Email Marketing Deliverability Work Management 99

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Automate your email marketing. Why Email Marketing?

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