Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Factors.

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Deliverability CAN-SPAM Opt-in Opt-out 300

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter.

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Webbiquity

JANUARY 17, 2020

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts.

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Email Marketing Campaigns Opt-in Planning 312

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

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Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five. Consistency is key.

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Martech

JANUARY 10, 2025

The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message. Deception can erode trust. It’s notoriously thin.

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SendX

MARCH 12, 2021

Source: @david_perell According to research , the number of email users worldwide reached 2.9 So, we know that emails are here to stay. However, there are hundreds of platforms you can choose from and that can be overwhelming. This post will give you a preview of each one in terms of email editor, features and pricing.

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Enterprise Management Email Marketing Paid Search Agency Work Management 362

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

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CAN-SPAM Domain Deliverability Phishing 284

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. Who are you writing the emails for? Tons of it!

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Litmus

DECEMBER 2, 2024

Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How do you structure an email marketing campaign? What makes an email marketing campaign successful? Every email campaign you send should have a clear goal.

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Email Campaigns Webinar Metrics Top of Funnel Campaigns 65

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. 99% of consumers check their email every day. [1].

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Email Marketing Statistics Open Rate Marketing Automation Services 360

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. businesses spent over $350 million on campaigns and email-based advertising.

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Single Grain

DECEMBER 15, 2020

This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches. So how do measure your email marketing performance? The answer lies in the email marketing metrics. In the second section, we'll cover how to optimize your campaigns based on these figures.

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Email Campaigns Campaigns Optimization Click Rate 145

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

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CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

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Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email.

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CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Marketing Insider Group

JUNE 3, 2024

With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards are flexible and can be used to achieve multiple goals, but remember that for each kind of eCard you need, you’ll need to create a new set of eCards. eCards may be your solution! Each design featured a pun.

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Marketing & Strategy Marketing Strategy Tips Advertising Agencies 305

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. Table of contents What is opt-in email marketing and why is it important?

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SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email gets more conversions than any other marketing channel. Let’s get started.

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Email Marketing Enterprise Management Work Management Marketing Management 195

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists.

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Martech

SEPTEMBER 5, 2024

When you do, you can be 95% certain, or more, that a winning test version is not something that happened by chance or by factors not accounted for in your test hypothesis. You can even apply those insights across channels or throughout your company, so everybody understands your customers better. Why does it matter?

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Paid Search Agency Click Rate Lock-In Open Rate 123

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

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Blast Campaigns Opt-out CAN-SPAM Click Rate 221

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Care about personalization Very often people unsubscribe because they are getting irrelevant emails. What can you do? What can you do? What can you do?

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Opt-out Opt-in Burn Rate Urgency Marketing 259

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

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Blast Campaigns Practices Opt-out CAN-SPAM 195

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Blocking can happen if you’re sending a lot of email from one IP address.

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Email Campaigns Practices Campaigns CAN-SPAM 84

Litmus

MAY 8, 2025

Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? With so many factors that go into your deliverability from email list hygiene to your sender scoreits important to do a thorough check of each element on a regular basis. But if our subscribers never see it?

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Deliverability CAN-SPAM Domain Budget Programs 73

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

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Salesforce Marketing Cloud

MAY 20, 2025

Think you know all the ins and outs of email marketing at this point? Even if youve spent hundreds of hours building out your current email campaigns, do you know what to do when your company decides to enter into a new country/region? You need to be up to speed on international email sending.

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Campaigns Opt-out Ad Building Opt-in 72

DiscoverOrg

APRIL 25, 2017

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. Org charts decision-makers, identify influencers, and advocates who can champion your solutions or services. It’s not magic.

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Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

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Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Skipping QA can result in broken campaigns, compliance issues, and lost revenue. Don’t let them ruin all the hard work you’ve put into your email campaigns.

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Email Marketing Enterprise Management Deliverability Planning 73

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

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Tools CAN-SPAM Deliverability Paper 195

Optinmonster

JULY 24, 2024

How can you beat them at their own game? I’ve tested and reviewed each tool, so you can decide which ones best fit your business’s needs. You can use it to find potential competitors, spy on marketing strategies, and improve your own search performance. What strategies are working for them? Is Semrush Free?

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Paid Content Budget Programs Analysis Optimization 96

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. But what does this mean for email marketers? You’re one step ahead on improving your overall reach and ensuring your emails stay in the inbox.

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CAN-SPAM Email Marketing Domain Godaddy 80

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Top 10 Email Marketing Predictions and Trends to Empower Your B2B Strategy in 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction: As 2025 approaches, email marketing remains a staple in the B2B marketer’s toolkit, but the strategies behind it are evolving rapidly.

Webinar Metrics 52

Webinar Metrics Email Marketing B2B Marketing Trends 52

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Care about personalization Very often people unsubscribe because they are getting irrelevant emails. What can you do? What can you do? What can you do?

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

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Marketing Automation Services Marketing Management Budget Programs Marketing AI 201