Vision6

OCTOBER 12, 2020

We don’t like to brag but email marketing is the clear winner when it comes to helping Nonprofits find, grow and keep their donor base. You can easily create and roll out powerful campaigns without exhausting your limited budget. Create a Sense of Urgency. Get Personal. Your subscribers’ inbox is a war zone. Email Example.

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Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Copywriting best practices to use in your email marketing.

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Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

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Open Rate Advertising Benchmark Opt-out Top of Funnel 98

CoSchedule

FEBRUARY 16, 2023

You can send them to: Remind the person you’re communicating with about your request Politely nudge them into action Show them you’re invested in the outcome Sending a follow-up email is the difference between casually mentioning you’d like to grab coffee sometime and showing someone you want to take them out on a date. Avoid clickbait.

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Practices Urgency Marketing Best Practices Template 94

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

ClearVoice

JULY 14, 2023

What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. Sales emails are integral to marketing for several reasons.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Personalized subject lines can get up to 50% higher open rates. It can make for a more compelling subject line.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? You can think of it as the title of a book or movie. As you can see from the example below, most people have lots of email in their inboxes. This can tap into people’s fear of missing out (FOMO) and encourage them to read your email.

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Open Rate Practices Best Practices Urgency Marketing 84

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. Writing compelling email subject lines is an art form, and in this post, I’ll show you the basics of crafting irresistible titles that can help increase your open rates. Your email subject lines can be a compelling call to action if crafted correctly.

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Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

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FMG Suite

JULY 18, 2019

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. Improve Open Rate and Click-Through Rate.

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Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an average CTR of 4.8% Show value.

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Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

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Open Rate Statistics CAN-SPAM Click Rate 71

Scoop.it

SEPTEMBER 22, 2020

Look back to that email in your inbox that tempted you to click on the CTA button and take action. That brings us to the question: How can you optimize your email content and drive conversions? You can create customer avatars of your ideal buyer and then determine what content would be most effective for them.

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Optinmonster

SEPTEMBER 8, 2021

Email marketing is crucial to the success of any eCommerce business. By adding a stunning email signup form to your Shopify store, you can encourage users to subscribe to your list and market your brand through emails. That way, you can target visitors and convince them to sign up for your newsletter and emails.

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ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. There are lots of ways you can encourage folks to drive word-of-mouth signups. Does this sound familiar?

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Paid Content eCommerce Email Marketing Tactics 124

Walker Sands

DECEMBER 18, 2018

If your subject is too salesy, you’ll run the risk of hitting a spam folder rather than an inbox; if it’s boring, you’ll probably be sent to the trash bin. If you feel like this isn’t enough space, add details by updating the preview text instead of using its default (which can look weird because of formatting!). A good solution?

Email Marketing 40

Email Marketing Effectiveness B2B Marketing Campaigns 40

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Deliverability Top of Funnel Best Practices CAN-SPAM 181

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. We’ve already touched on the importance of calls-to-action, but how can you make them more successful? When appropriate, create a sense of urgency by presenting a deadline. Email open rates.

Work Management 48

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Optinmonster

APRIL 5, 2023

That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. In other words: your subject lines can make or break your email marketing campaigns.

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Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

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Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. XX email marketing trends you must know.” Read More: How to Avoid the Spam Trap.

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B2B CAN-SPAM Zoominfo Open Rate 243

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. What Is Email Response Rates? Avoid Mondays.

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Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Use urgency—sparingly. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Try Litmus Spam Testing today.

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Open Rate Tips CAN-SPAM Click Rate 119

Hubspot

NOVEMBER 10, 2020

Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Will people click 'delete' because of it? Back off, SPAM filters!

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CAN-SPAM Terms and Conditions Click Rate Trigger Marketing 101

Zoominfo

DECEMBER 20, 2019

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. XX email marketing trends you must know.” 10 mins — [date]?”

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B2B CAN-SPAM Zoominfo Open Rate 130

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. Once you understand the mechanics of a good subject line, it’s time to craft one that will drive up your open rate. Also, they can trigger spam filters.)

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. In this article, we’ll share 17 strategies that email copywriters can start using right away.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Optinmonster

MAY 14, 2020

In this flash sales guide, we’ll go over what flash sales are, and how you can create an email sequence to help boost your bottom line. Let’s get started by finding out what a flash sale is and how your business can benefit from them. Flash sales can boost your sales in a matter of days, if not hours.

Urgency Marketing 91

Urgency Marketing Promotion Click Rate Email Marketing 91

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

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Tips Opt-out Opt-in Click Rate 64

SnapApp

NOVEMBER 22, 2016

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Automate What You Can. Segment, Segment, Segment.

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Marketing Automation Services Marketing Automation Email Marketing Automation 48

Optinmonster

MAY 31, 2021

Email forms help you gain subscribers, so you can connect over email to inform them about new launches, promotions, sales, or new content. By using a Constant Contact email form, you can easily collect and manage contacts and send emails from a single place. OptinMonster is the most powerful lead generation tool on the market.

Contacts 59

Contacts Template Urgency Marketing Work Management 59

Optinmonster

DECEMBER 9, 2019

What if we told you, you can get them back (and no, you won’t need John Cusak or his boombox)? With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. Plus, when your email list has too many users who aren’t engaging with your content, it can actually hurt you.

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Examples Email Campaigns CAN-SPAM eCommerce 59

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

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Click Rate Email Marketing CTR Opt-out 93

Ontraport

JUNE 23, 2020

They focus on topics that I find extremely interesting and use clever CTAs that make me want to click just because they are entertaining (but honestly, who wouldn’t want to click “How to Order Pizza” on an article about Amazon’s Alexa?). You can do this too, and the steps are pretty simple. Show them exactly how you can help.

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Copywriting Email Marketing CAN-SPAM Trigger Marketing 52