How to create a re-engagement strategy that doesn’t insult your subscribers
Martech
DECEMBER 19, 2023
When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. This is where I get heated.
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