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How to create a re-engagement strategy that doesn’t insult your subscribers

Martech

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. This is where I get heated.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Like email, you can use social media to reach your target audience. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. TikTok’s average engagement rate is 4.25%. That’s 61.4%

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ConvertKit’s February 2021 Deliverability Report

ConvertKit

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. When messages are sent, they can be delivered or they can bounce. For more details on how email deliverability operates, check out our blog post here.

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How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. Tap into them!

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead? Video Tips.

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. So how are your digital products supposed to stand out from the competition? The first step, then, is building out a list of email subscribers. Pop-ups or opt-in forms on your website.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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