Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert?

Landing Pages 76

Landing Pages Click Rate Conversion Rate Advertising Agencies 76

Zoominfo

OCTOBER 23, 2018

But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Sharpspring

MAY 20, 2020

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success?Landing Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point.

Landing Pages 58

Landing Pages Click Rate Conversion Rate Traffic 58

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. Offer Appeal 2.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert?

Landing Pages 61

Landing Pages Click Rate Conversion Rate Advertising Agencies 61

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate.

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Source: Campaign Monitor As you can see, the first email that you send to your subscribers is your most read email. They just subscribed to your email list. In fact, it is one of the main drivers of a successful email campaign.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. Your efforts might include: Keyword optimization Online reputation management Growing an organic audience Delivering a good user experience A solid SEO campaign will increase revenues.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

SendX

JULY 29, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. A solid SEO campaign will increase revenues. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Litmus

MAY 24, 2024

In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. With just a few clicks, you can bring a sense of excitement and exclusivity into subscribers’ inboxes. To participate in the “scratching,” subscribers will first click a cover image from your email.

Landing Pages 79

Landing Pages Webinar Metrics Click Rate CTR 79

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list. Unsolicited emails are also less likely to be opened.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Flash sale emails.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Make a new plan, Stan What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. So what does building an email list organically mean?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SendX

AUGUST 20, 2020

We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Average click-through rates vary depending on the industry.

Analytics 195

Analytics Conversion Tips Click Rate 195

LeadSquared

MARCH 13, 2021

Get a copy of latest landing page design hacks here.). She had the speakers ready, the timeline in place, and had the email campaign inviting registrations – all set up. Currently, she was averaging a 49.72% conversion rate (of the previous 4 webinars). Landing page design experiment #1.

Landing Pages 52

Landing Pages Design Skype Click Rate 52

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Link clicks.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

The Point

SEPTEMBER 12, 2013

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Not sure what to test?

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Let’s look at some further benefits.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. It can become a valuable part of your social media and email campaigns.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% without any personalization. 3. Website Personalization.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Martech

NOVEMBER 8, 2022

Metrics like clicks and opens are crucial for measuring campaign performance. It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.

Email Marketing 88

Email Marketing Marketing Analytics Tools Click Rate Business 88

Vidyard

DECEMBER 2, 2015

This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. Welcome to another episode of Video Marketing How-To! It’s win-win!

Email Campaigns 50

Email Campaigns Video Marketing Email Marketing Campaigns 50

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Optinmonster

JANUARY 24, 2024

As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Let’s start with how to measure email marketing success. Other metrics need to be measured every month.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. This means you can grow your list no matter which email software you’re using.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127