Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Buzz Marketing for Technology

AUGUST 4, 2009

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Some examples are Coach engaged consumers to design a new tote. All of these examples needed consumers to make customize the message and make it their own then spread it virally.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Contently

AUGUST 25, 2016

Carlsberg—one of the five largest brewery groups in the world, the fourth largest in the UK, and the biggest brewer in Northern Europe—started experimenting with the social network. For example, Carlsberg enlisted Crispin Porter + Bogusky Copenhagen to develop Beer Beauty. .” The transition began with Facebook.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Best Practices Content 60

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. This is the key to growing your fan base “virally”.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

MARCH 4, 2011

Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. Redbull's page is another great example of an incredible CTA. REI REI's page is another great example of CTA usage and customer education.

Facebook 28

Facebook Examples Emarketing Youtube 28

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. There are examples and additional resources too. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

MAY 17, 2010

Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. Traditional television advertising, for example, comes under the whip. The sections on social networking are dated. The book has a few faults.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

LeadSquared

FEBRUARY 2, 2016

Yes, there are stories of people having made it big online simply with brilliant content, but those examples are few and far between. Facebook is hell-bent on becoming a strong YouTube competitor, Vines and Periscopes are already generating buzz, 3G has moved to 4G and smart phones are becoming smarter. Build something concrete.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

JUNE 1, 2011

People love to share great content, and the social channel only makes it easier to spread the word about your promotion. When done right, social media will help your contests go viral. In addition to traditional marketing methods, use all the social networks that are important to you and your audience. Credits: 1.

Social Media 28

Social Media Media Buzz Blogger 28

Hubspot

JANUARY 4, 2012

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Build a Very Close Social Media Community. What social networks are they using? Know Your Audience.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. How are you integrating social media into other programs? clintonbon Love the example you put forth, great post!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

DECEMBER 30, 2011

An example of this is the Twitter API. Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social media is hard False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 129

Social Media Campaigns Media Best Practices 129

Optinmonster

APRIL 11, 2024

A Twitter chat about how to use a particular software , for example, may bring quite a few would-be customers looking for answers or support. When you host a Twitter chat, you can start a conversation to build your social clout and engage with potential customers. But running a Twitter chat session is an exception to that norm.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Outbrain

DECEMBER 8, 2019

Native ads are everywhere, on search engines, social networks and – of course – discovery feed platforms on the open web, like Outbrain. Some of these stood out in the last year as great examples of native ads, for all kinds of reasons. Best Native Ads Examples in 2019. Native ads are everywhere because they work.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

BuzzSumo

FEBRUARY 24, 2021

The primary distribution channels, by order of difficulty, are: Social Networks : This is probably the easiest way to distribute content. Curating here also helps you keep your social followers engaged with regular content. Social Media Content Curation (aka Just Plain Sharing). Types of Content Curation. Easy, right?

Curation 145

Curation Content Distribution Trends 145

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JULY 9, 2009

While this is partly true, its also apparent that certain individuals within an organization emerge as champions of social media. They may recognize that their customers and partners have become engaged in social networks and online communities. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. For example, a list of competitors that run blogs in your client’s industry. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach).

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Scoop.it

OCTOBER 14, 2021

It’s a process by which brands leverage people who have built strong and large social networks to promote their products and services. Their opinions are regarded highly and are trusted by their followers and people in their social networks. This campaign is a perfect example of content marketing done right.

Paid Content 91

Paid Content Advertising Agencies Content Marketing Planning 91

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A good example of this approach is 360i , an award-winning digital marketing agency. For example, you can ask customers to share their successes on your wall and get feedback on new product features.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Optinmonster

FEBRUARY 15, 2024

At OptinMonster, when we first started integrating social media into our SEO strategy, we noticed a significant uptick in the website’s traffic. How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. 5) Which social media is best for SEO?

Social Media 86

Social Media SEO Media Lead Scoring 86

B2B Digital Marketer

MARCH 18, 2021

I’ll give you some examples. Dr Pelé Raymond (10:20): Algorithm of LinkedIn and other social networks. It’s called social proof and we are just like all over it. Dr Pelé Raymond (11:12): When LinkedIn looks at your posts and a lot of people are buzzing around it. That’s number one.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Oktopost

JANUARY 25, 2021

– Generating lots of social media buzz without having in-depth content to maintain engagement. B2C social media marketing often focuses on brand awareness, web traffic, and getting content to go viral to a huge audience. Conversely, B2B social media is more focused on generating leads, demand, and brand development.

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156

EveryoneSocial

AUGUST 12, 2020

Although social media is extremely competitive where everyone is fighting for attention and the algorithms are more challenging for branded accounts, it’s also the best way to directly make an impact on prospects, customers, future hires, and general audiences. Leverage your employee social networks. What is Share of Voice?

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118