Smarte
JANUARY 8, 2022
Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. We provide data on roles, responsibilities, work experience, education, email addresses, and even mobile numbers of decision-makers. As B2B marketers, our primary goal is to generate leads. GDPR-ready data.
Top Rank Marketing
JUNE 29, 2023
In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner , Head of EMEA & Latin America, The B2B Institute at LinkedIn. Here’s a summary of the five essential rules Mimi shared that can help shape your B2B branding strategy.
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NuSpark Consulting
JANUARY 21, 2019
I’m generally a play-by-the-rules kinda gal. Breaking the Rules. The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing. Rule 1: Thou Shalt Not Sell. Rule 2: Thou Shalt Not Talk About Yourself. It just happens in an entrepreneurial environment.
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
Marketing Insider Group
DECEMBER 17, 2019
B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. Stop following the unwritten rule that B2B marketing has to be dull and dry. B2B marketers have additional challenges, of course.
The Point
SEPTEMBER 9, 2014
A quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”. They engage with sales people later in the buying process.
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