Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Zoominfo

MARCH 5, 2021

Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. Data analysis reveals gaps in contact information due to factors such as leadership changes and mergers and acquisitions. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

KoMarketing Associates

APRIL 19, 2016

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. Curated lists, infographics, interviews and guest posts are all great options to consider at this stage.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

6sense

SEPTEMBER 29, 2021

The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers. . Joint customers can also leverage the integration to bring 6sense account segments and buying stage predictions into Drift to drive highly-targeted account-based strategies on the platform.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Conversion Personalization 62

Inbox Insight

JUNE 30, 2023

Always-on brand awareness is a necessity when it comes to the buying process as it keeps driving relevant, informative messaging to the buying committee in a subtle yet meaningful way. By fulfilling their information needs you are providing superior value exchanges.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Launch Marketing

OCTOBER 17, 2018

Gating content is a common content marketing tactic that uses online web forms to capture users’ contact information. It converts anonymous visitors into leads by offering them high-value, unique information that addresses their needs. Curated Content. These objectives are best met when content is easy to find and is shareable.

Buying Cycle 54

Buying Cycle B2B Thought Leadership Content Thought Leadership 54

Tomorrow People

NOVEMBER 16, 2018

As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is fundamentally different from buying cycle content.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

The Point

JULY 18, 2014

In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. They simply want information of value. Today’s B2B buyer doesn’t want to be told which product to buy.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Schubert B2B

JULY 5, 2018

The benefits of gating content are clear — you gain valuable contact information you can use to improve your B2B content marketing strategy. The main purpose of gated content is to capture a lead’s information so that you can continue to send them content and nurture them throughout the buying cycle. Qualify leads.

Lead Scoring 87

Lead Scoring Lead Ranking Sales Qualified Leads Webinar Metrics 87

Choozle

SEPTEMBER 20, 2021

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online. It curates targetable audiences based on their previous online searches and intent.

Marketing & Strategy 56

Marketing & Strategy Marketing Strategy Top of Funnel Tips 56

LeanData

MARCH 31, 2021

For more information on engagement analytics, download the eBook, “ Know More: How to Use Engagement Data to Unlock ABM Growth.” . For more information on how LeanData’s Engagement solution works within your organization’s instance of Salesforce, download the Engagement Datasheet. Build a platform for scalability.

Account Based Marketing 59

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 59

Outreach

APRIL 28, 2021

The goal of sales engagement is to provide a quality, customer-centric experience curated for your target audience's interests and needs and ultimately convert leads into prospects. As the sales world changes, so does technology and the need for an online buying experience that exceeds customer expectations.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Work Management Marketing Management 52

markempa

MARCH 2, 2017

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Look at the relationships you’ve started through the different lead generation sources and ask what content or information can be shared to advance that conversation. Curate and leverage third-party content. Let me explain.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Scoop.it

DECEMBER 30, 2021

They should also be able to identify the needs of their prospects through knowledge of the product, service, and other pertinent information. They can also increase sales speed and overall sales process with email automation tools that trigger emails and send personalized messages to prospects at the right moments in their buying cycle.

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Webbiquity

APRIL 18, 2012

They need to adapt best practices from the journalism field, and bridge the gap between corporate interest and market needs for valuable information.” People at that stage want valuable, meaningful information that helps them with their decision. ” The Life of an Article on the Web by Elliance. So why not give it to them?”

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Valasys

NOVEMBER 19, 2019

Furthermore, 6sense integrates with Drift to provide curated company-level data of website visitors to Drift Intel customers. Joint customers will benefit as 6sense integrates with Drift – by bringing 6sense account segments & buying stage predictions into Drift to drive highly-targeted account-based strategies to the platform.

Personalization 45

Personalization Paid Search Agency Demand Generation Agencies Buying Cycle 45

Valasys

MAY 30, 2019

An email list is comprised of a collection of email addresses that businesses create by running lead-generating campaigns & engaging with potential buyers at different stages of their individual buying cycles. Using a social bar allows marketers to curate content while still building their email list.

Email Marketing 56

Email Marketing B2B Marketing Ad Building Planning 56

Hubspot

AUGUST 30, 2023

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. There is always a risk that sensitive personal information can be collected, making customers vulnerable to security breaches and unauthorized access.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Convince & Convert

OCTOBER 19, 2010

They create pockets of communities where like-minded people share information and seek advice. Marketers need to create content that provides value to consumers across all points of the buying cycle: Awareness, Consideration, Purchase, Repeat Purchase, Advocacy. She also blogs at [link].

Social Networks 127

Social Networks Communities Network Marketing Social Media 127

SalesIntel

OCTOBER 16, 2023

Social media allows brands to become more visual through content curation, and leveraging consumer data to better understand customer needs, while creating tailored solutions. However, at the same time, research shows that personalization can help improve, and increase the customer buying cycle.

ROI 40

ROI B2B Marketing Personalization Planning 40

eDataSource

JANUARY 2, 2019

It’s the old “relevance” hymn: curating message content to your customers based on their status, location and browse/purchase behavior. Key Drivers of Subscriber Engagement. Equally important are the basic factors driving consumers to engage with the emails you send. The more engagement, the less spam.

Deliverability 40

Deliverability Opt-out CAN-SPAM Opt-in 40

eDataSource

JANUARY 2, 2019

It’s the old “relevance” hymn: curating message content to your customers based on their status, location and browse/purchase behavior. Key Drivers of Subscriber Engagement. Equally important are the basic factors driving consumers to engage with the emails you send. The more engagement, the less spam.

Deliverability 40

Deliverability Opt-out CAN-SPAM Opt-in 40

Industrial Marketing Today

JUNE 17, 2011

If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Curating content from industry sources (See my post, Is Content Curation an Easy Way for Content Marketers to Do More With Less?).

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Provide Free Benefits to Users.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Markempa

APRIL 30, 2019

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Look at the relationships you’ve started through the different lead generation sources and ask what content or information can be shared to advance that conversation. Let me explain.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Digilant

OCTOBER 28, 2020

This information, both from machine learning and humans is implemented into technologies to prevent new non-human traffic from entering platforms in the first place. DCO uses technology to place creatively relevant ads based on the viewer data, including where that specific consumer is in the buying cycle. Page Index.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Advertisements 52

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Terminus

NOVEMBER 20, 2017

Developing marketing campaigns for every stage of the buying cycle. I use Uberflip to curate custom collections of content to drive each account to specific information and lead forms that are relevant to them. Managing marketing channels — the biggest of which are direct mail and digital ads.

Account Based Marketing 29

Account Based Marketing Paid Search Agency ABM Work Management 29

Valasys

JULY 25, 2019

Growth hackers make sure that they split-test & derive insights about the specific pieces of content being used by the prospective buyers during each stage of their buying cycles, to optimize the multichannel content strategies.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Outgrow

AUGUST 18, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. And so if people can draw an emotional connection to the brand, if your brand is seen as a leader, as a thought leader, as the curator of communities, people want to join that. Sydney’s involvement in customer experience management for Adobe’s most strategic customers.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Valasys

AUGUST 6, 2019

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. The “end-game” of B2B marketing focuses on optimizing for leads & sales revenue.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48