Marketing Insider Group
FEBRUARY 22, 2023
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.
Marketing Insider Group
NOVEMBER 8, 2021
This type of content analysis isn’t easy. What’s ironic is that the minute you think you understand the process, the buyer’s journey completely changes, and the learning process starts over. What I am referring to is the research needed to get done even before campaigns are launched or content is even created.
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Marketing Insider Group
JUNE 22, 2020
Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.
Square 2 Marketing
OCTOBER 6, 2023
Effective content marketing involves more than just creating and sharing content. You need a strategy to consistently deliver valuable and relevant content that attracts the right prospects, retains customers and converts better leads. Content mapping is an important step in developing a strong content strategy.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
KoMarketing Associates
DECEMBER 8, 2021
Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. This data can guide content marketing strategy, paid campaigns, and other marketing initiatives.
Marketing Insider Group
JUNE 26, 2017
The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. The post Is Your Content Marketing Aligned with Your Buyer Journey?
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