Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing & Strategy Marketing Strategy Paid Search Agency 100

B2B Marketing Insights - WE

MAY 3, 2018

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Creating a persona that’s helpful requires a fair amount of solid research.

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

Tony Zambito

MARCH 22, 2010

.   Drawing up game plans, especially in the B2B space, is made more difficult by the evolving new channels of buyer engagements. Buyer Persona Development Process = Game Plan.   Or it can mean a specific vertical market. Figuring out where to play can be a perplexing proposition.

Buyer Personas 100

Buyer Personas Planning Segmentation Case Studies 100

SmartBug Media

MAY 24, 2021

Perfect Your Buyer Personas. You may have heard the term buyer personas , but when was the last time you revisited yours and adjusted it to match your current landscape? Buyer personas should be constantly evaluated and applied to each piece of content your organization produces. Never Stop Fine-Tuning.

Paid Search Agency 98

Paid Search Agency Marketing & Strategy Marketing Strategy Buyer Personas 98

Heinz Marketing

MAY 3, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. Persona Classifi- What?

Buy 101

Buy Buyer Personas Validation Buying Cycle 101

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Personas: Here, we like to think about who your customers are, their business pains and ambitions for the future.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona. And most B2B businesses sell on primarily a vertical or horizontal basis.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

SmartBug Media

FEBRUARY 15, 2021

Define target audience and buyer personas. Build out a Buyer’s Journey and map out content for each stage. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Now is the time to let your buyer persona research shine.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Define target audience and buyer personas. Build out a Buyer’s Journey and map out content for each stage. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Now is the time to let your buyer persona research shine.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Personas: Here, we like to think about who your customers are, their business pains and ambitions for the future.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Sage Marketing

MARCH 8, 2022

Who’s your ideal buyer persona? So why is it so important for us marketing execs to understand the buyer persona and how do we break it down into pieces to really understand it? Buyer personas are a major component of any effective inbound marketing strategy. You can check out their website.

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

Who’s your ideal buyer persona? So why is it so important for us marketing execs to understand the buyer persona and how do we break it down into pieces to really understand it? Buyer personas are a major component of any effective inbound marketing strategy. You can check out their website.

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Zoominfo

OCTOBER 22, 2021

A conventional business development representative will evaluate your company’s current buyer personas , assess where they can be found, and begin the process of lead generation. Along those lines, your buyer personas should not have suffered notable changes to price sensitivity in the last year.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

ClearVoice

APRIL 6, 2020

Next, you’ll want to move through the entire list below and read all about the previous content levels we covered — core content (#1), vertical content (#2), content hub (#3), content franchise (#4), and content campaigns (#5). How to Develop Great B2B Buyer Personas (With Templates) is a pillar page I wrote for ClearVoice many moons ago.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Heinz Marketing

FEBRUARY 17, 2021

Buyer personas are a key element to a successful marketing and sales strategy. Here are Nine Questions to consider when building B2B Buyer Personas. Industry or Vertical nurture. And once you’ve established that trust as a brand, you have a much higher chance of earning their business. Step 1: Know your audience.

Top of Funnel 132

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 132

SalesIntel

NOVEMBER 17, 2022

Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals. Plan content ideas for buyer personas in this stage. Devise content concepts for buyer personas in the Consideration Stage.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

PureB2B

MAY 30, 2022

One such vertical where this is especially prevalent is healthcare technology. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical. over 17.4% to address specific needs.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Zoominfo

AUGUST 26, 2021

A conventional business development representative will evaluate your company’s current buyer personas, assess where they can be found, and begin the process of lead generation. Along those lines, your buyer personas should not have suffered notable changes to price sensitivity in the last year. Strong Research Skills.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

OCTOBER 28, 2018

The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things. If you’ve read any of our previous blog posts—you know we’re big on buyer personas. The good news is, technographics can drastically improve your buyer personas.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Hubspot

MAY 8, 2014

Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. But creating an accurate buyer persona is hard. And creating a few different buyer personas -- which almost every business will need to do -- and deciding which ones to prioritize is even harder.

Buyer Personas 28

Buyer Personas Top of Funnel Leads Lead 28

Hubspot

OCTOBER 26, 2022

Be active in online forums — relevant to your vertical. Understand your buyer personas — inside and out. LinkedIn groups relevant to your vertical offer you unique opportunities to productively connect with prospects. Be active in online forums — relevant to your vertical. Maintain a presence in LinkedIn groups.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

DiscoverOrg

JUNE 29, 2017

If you understand the pain points addressed by your solution, and you’ve created ideal customer profiles and segmented your buyer personas, you can tailor messaging and repurpose existing content. There are two primary methods for tailoring specific account-based content: Vertically, through the Content Pyramid.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

Marketing Insider Group

NOVEMBER 9, 2020

Buyer personas: Fictional representations of who your buyers are that help you understand their needs and motivations. Simply consider how the pandemic changed online searches in basically every vertical. You also need to ensure you have the right mix of content for each buyer persona and each stage of the sales funnel.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C. A comprehensive persona should include: Demographic information: Age, gender, education level.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

PureB2B

MAY 30, 2022

In a vertical like logistics, with an almost endless array of segments to choose from, it can be tempting to cast your net as wide as possible; however, this is unlikely to provide the quality of service desired by your prospects. Levelling up buyer personas is a great way to familiarize yourself with customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

In a vertical like logistics, with an almost endless array of segments to choose from, it can be tempting to cast your net as wide as possible; however, this is unlikely to provide the quality of service desired by your prospects. Levelling up buyer personas is a great way to familiarize yourself with customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

Content4Demand

JULY 13, 2021

This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts. Leaning too heavily on one type of data can leave holes in your buyer personas and content maps. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

BOP Design

OCTOBER 23, 2018

Create a Buyer Persona. You may have more than one buyer persona, especially if you work with different verticals or different seniority levels at an organization. Your buyer persona should include: Title and role at the organization. Why this persona would consider your product/services.

Process 86

Process Brand Identity Branding Buyer Personas 86

Circle Studio

JULY 7, 2022

Develop research-based buyer personas. We recommend developing research-based buyer persona profiles as a starting point to help you visually picture the type of people you’re trying to reach and understand them on a deeper level. What are the verticals and geographic markets that have the most potential for success?

Marketing Budget 60

Marketing Budget Marketing & Strategy Marketing Strategy Account Based Marketing 60

Webbiquity

FEBRUARY 25, 2020

These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? digital marketing directors) or vertical (e.g., Are your buyers likely concentrated in one or a few geographic areas (e.g., Is your target audience horizontal (e.g,

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Zoominfo

OCTOBER 28, 2018

The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things. More Targeted Prospecting If you’ve read any of our previous blog posts—you know we’re big on buyer personas.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

B2B Marketing Directions

JUNE 27, 2021

Advocates of this change argue that it will enable marketers and salespeople to better align with the decision-making needs of potential buyers and create more meaningful and trusting relationships. The problem is, the helping buyers buy approach doesn't go quite far enough. How will we win? -

Work Management 88

Work Management Marketing Management Buyer Personas Gartner 88

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. Alex: That’s where the buyer personas come in.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Champion Communications

JULY 29, 2021

Gartner’s example highlights the different personalities that motivate each buyer when they make a purchasing decision and emphasises the importance of businesses making sure they understand each of the different persona’s they are targeting. . Our response is often to advise they take a step back. .

B2B Thought Leadership 62

B2B Thought Leadership Gartner PR Buyer Personas 62