ANNUITAS

DECEMBER 23, 2014

This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today. It requires work to get this done, but this is the world in which B2B marketing now lives, welcome to the new world!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Forrester Content Marketing 100

Digital B2B Marketing

DECEMBER 11, 2012

In B2B marketing organizations, content marketing aims to help buyers buy. Rather than just convincing potential buyers that you offer the best solution or educating them on the market, your role is to facilitate change and help buyers succeed. Wow, that sounds amazing.

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Zoominfo

FEBRUARY 1, 2021

The leads’ information goes into your CRM then your sales team begins their sales process. That said, when it comes to marketing, it can be tricky for small businesses to stand out in the crowded B2B space, often due to limited resources. How to Grow Your Small Business with Marketing. Get to Know Your Ideal Customer.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Webbiquity

MAY 30, 2019

That’s why it’s imperative to gather and analyze data to understand buyer needs and wants, and personalize messages. Update your personalization process regularly. Personalized marketing is a process of continuous development and evaluation. Consider engaging content. The “see what’s next” trick.

Personalization 250

Personalization Planning Paid Search Agency Marketing Automation Services 250

Engagio

AUGUST 23, 2021

The fact that B2B buyers have emotions means that no matter how disciplined a buying process is, they will use emotionally driven heuristics to simplify these complex decisions — often choosing the vendor that seems “safest.” Becoming a trusted advisor requires abiding by these basic principles in all content marketing materials: 1.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Ever heard of “random acts of content”?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Hubspot

DECEMBER 1, 2020

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted.

Top of Funnel 100

Top of Funnel Thought Leadership Tips Lead Scoring 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Interactions

APRIL 18, 2019

If your buyers were where you are, they’d be customers by now. We focus on how we think our products align to what our buyers need. Buyers don’t care about your products. Complex Buying Processes Require Small Shifts. Complex Buying Processes Require Small Shifts. We “get” it. But this won’t sway them.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Content4Demand

JULY 7, 2021

As a content marketer, this means that an account-based marketing (ABM) strategy is particularly helpful, targeting your content to the differing needs of the individuals in the buying group rather than marketing to individuals in in isolation. Some Behaviors Changed in 2021.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Marketing Interactions

OCTOBER 8, 2020

Information to help buyers understand their problem and why to solve it. Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. The key points made about a problem the buyer needs to solve, or an opportunity.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Marketing Interactions

JANUARY 25, 2022

But, unless your B2B content marketing strategy and programs sucked last year, taking a clean slate approach is not the best idea. Buyer Expectations Aren’t as Fickle as Marketing Campaigns. If you can’t make a commitment in B2B marketing, how do you build trust and become a brand they feel they can rely on?

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

JUNE 27, 2021

Year after year I read research where marketers report their biggest challenges include: Knowing who to target and how to engage buyers. Creating compelling and engaging content. Creating content for specific stages of the buying process. Proving the ROI from content marketing.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Insider Group

JUNE 14, 2020

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Determining Content Marketing ROI.

Paid Search Agency 299

Paid Search Agency Advertising Agencies Content Marketing CMS Development 299

Webbiquity

DECEMBER 4, 2018

Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs. Sales enablement is not a done and dusted thing.

Sales Management 223

Sales Management Top of Funnel B2B Sales Tactics 223

KoMarketing Associates

FEBRUARY 20, 2018

We recently partnered with a client that shared a wealth of buyer persona insights with us. Some of the buyer persona data shared included: Existing Buying Process. Asking questions and examining this data has allowed us to pinpoint buyer needs and ensure all of our efforts are speaking to buyer needs and existing pain points.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. And they benefit from B2B content that shows them how to do those things. Aim Earlier with Your B2B Content Marketing Strategy.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. What Is Video Content Marketing? But Why Video?

Video Marketing 276

Video Marketing Content Marketing Planning Youtube 276

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. As marketers, we know we can be more efficient, more streamlined with our campaigns. Email marketing. The result?

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

KoMarketing Associates

DECEMBER 8, 2015

Successful B2B marketing programs leverage a combination of investments that improve on their existing strengths while also tackling new challenges and opportunities, all designed to grow revenue and build brand. Additionally, 80 percent of them consider product videos to be important in the purchasing process. Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

B2B Digital Marketer

MARCH 16, 2023

As the CEO of The Marketing Blender, a B2B sales and marketing alignment agency, she helps clients transform their brand, revenue growth, and business development machine. ” “The number one competitor of B2B sellers and marketers is their customer.” ” “It’s not about you.”

B2B Sales 52

B2B Sales B2B Marketing Advertising Agencies Planning 52

Sales Engine

JANUARY 7, 2016

If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. Prior to the content revolution, buyers needed salespeople to get the information they needed. But features, functions, and benefits are only for closers. They never did.

Top of Funnel 120

Top of Funnel Features B2B Thought Leadership Digital Marketing Funnels 120

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. The sales process has changed significantly for buyers and sellers over the last two years. Multiple stakeholders are included in the product evaluation process.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

B2B Marketing Directions

NOVEMBER 24, 2019

The basic idea of this framework is that when people become aware of a "job" they need to get done, they look for a product or service they can "hire" to perform the job. What it tells us is that one key to effective marketing is to focus the majority of our marketing messages and content on the jobs our potential buyers need to get done.

Planning 64

Planning Content Marketing & Strategy Case Studies 64

KoMarketing Associates

MARCH 10, 2014

Here are a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Key Takeaway #1: B2B buyers need pricing and marketing collateral. The B2B buyer expects to qualify a vendor in a straight-forward process.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

Biznology

SEPTEMBER 10, 2015

These companies also realize that a well thought out business sales or marketing video can communicate more in a shorter amount of time than text. So if you fall into the camp of executing on a video content marketing strategy , then pre-production planning is something you should get good at really quick.

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

Pam Didner

JANUARY 12, 2022

Dealertrack, dealer management software (DMS) for auto and equipment dealers, establishes 4 stages that can guide customers’ decision-making process on the basis of extensive customer interview results: Problem identification. Check out this blog post: How to Better Support Sales With Marketing Content. Solution exploration.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

ANNUITAS

MARCH 18, 2019

The qualifier at the end of the definition about customer value is the key element when thinking about it from a marketing perspective, as the improvement of the customer experience (which includes their experience before they become customers) should be acknowledged as the heart and soul of Digital Demand Transformation.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

Marketing Interactions

JANUARY 15, 2023

My friend, Dave Brock , recently penned a post, Buyers Using ChatGPT , where he approached it from a sales perspective and suggests his readers: “Think of the power available to buyers in leveraging these tools to help them think about their buying process.”. They need our help.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Content4Demand

JULY 25, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Marketing Mindset. For Better Results, Think of Content Marketing Like a Product. Stuck in an endless cycle of deadlines, meetings and rushed content projects?

Ideal Customer Profiles 46

Ideal Customer Profiles Account Based Marketing ABM B2B Sales 46

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You What Would the Buyer Do?).

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

ANNUITAS

MAY 13, 2014

These are key insights that should be driving the content creation process, not the idea of “storytelling.”. As marketers, we have been trained to tell stories, but as we seek to engage a more sophisticated and modern buyer, a one- directional story will no longer suffice.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketing & Strategy Opt-out 100