Vision Edge Marketing

MARCH 16, 2021

Studies show that 91% of buyers read reviews or ask their peers for recommendations before buying. Checking reviews and references are often a key step in the customer buying journey. Which is why when we work with customers or talk with folks, we ask questions about who makes and participates in the buying decision.

Peer-to-peer 256

Peer-to-peer Paid Search Agency Work Management Guidelines 256

ClearVoice

NOVEMBER 1, 2022

If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs. Others would rather watch a quick video. This is why case studies are a vital part of the decision stage.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Vidyard

NOVEMBER 5, 2020

But did you know you can use video to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Send Your Video 3.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 95% of B2B buying decisions are directly influenced by content. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. All your research, great writing, and video production can set the stage. Don’t the words “case study” just conjure up a picture of a yawnfest?

Brand Identity 349

Brand Identity Branding Advertising Agencies Content 349

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts or listening to your podcast. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

JANUARY 8, 2021

But how do you find leads and prime them for buying? When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Once you have your ICPs mapped out, you can focus on building a stream of ready-to-buy prospects or marketing qualified leads. You can track their buying signals.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Biznology

JANUARY 20, 2016

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Madison Logic

JUNE 5, 2024

The goal is to surround existing buying committee members with content and messaging that generates demand and urges them to expand into other services or upgrade features within your platform. Distribution can be challenging, especially as buying committees grow larger and internal changes happen with more frequency.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. People have lots of choices. Wrapping Up.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts, or listening to your podcast. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Vidyard

NOVEMBER 5, 2020

But did you know you can use a video resume to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Contents 1.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Vision Edge Marketing

NOVEMBER 8, 2018

One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”. As a result they are in a better position to avoid receiving budget cuts or their marching papers.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

BOP Design

NOVEMBER 23, 2022

When it comes to the B2B buying process, it can take anywhere from two months to two years to make a decision, secure the right budget, or to get a contract signed. Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides. Figure 1: Example of Research Report Cover.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. The study found that 64% of U.S. The $13 billion global market represents 37% of all out-of-home.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 117

Marketing Insider Group

FEBRUARY 3, 2021

The best among us concentrate on a specific niche, whether it be graphic design, video, or written marketing assets. Then, focusing on the benefits your products and services can provide to your customers, they can create content that communicates those benefits in clear, easy-to-understand blog posts, white papers, and social media posts.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Marketing Insider Group

JANUARY 27, 2020

Who is most likely to buy your products and services? Use it to create how-to videos and photos that showcase your products or services. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. worry monsters?

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Prepare Insightful Questions Focus on uncovering needs, challenges, and buying behaviors.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

BOP Design

JANUARY 7, 2022

Inbound acts as the magnet to identify prospects at a buying stage. In each industry in B2B, there is typically a “sphere of influence” impacting the buying decision. Only contact them with case studies, references, guides, videos that speak to their industry and issues. Multiple Decision Makers. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

BOP Design

JANUARY 13, 2021

A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such as filling out a contact form, downloading a white paper, or reading a case study. CTAs for Different Stages of the Buying Process. As such, it’s important to give them actions to take at every step of the buying process.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

ClearVoice

NOVEMBER 25, 2022

Self-guided B2B buying journeys. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Short-form videos. Short-form videos give users bite-sized information and entertainment. Increased spending on video content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ATAK Interactive

JULY 21, 2020

Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Case Studies. This is where sales enablement comes in.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ClearVoice

MAY 6, 2024

These insights will help you tailor your content for demographics, buying journeys, and engagement levels. For example, you might use some technical jargon to showcase your in-depth knowledge of the industry in a relevant white paper for industry veterans. Content Formats Variety is key.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) You don’t need the entire B2B market to buy from you. eBooks represented 33.6% Now, onto the good stuff.

Demand 52

Demand B2B Webinar Metrics Intent 52

ClearVoice

OCTOBER 26, 2022

Even if they’re not ready to buy, in the future the goal is for them to come to you when they’re ready. White papers: A white paper is one of the most in-depth pieces of content you can offer your audience. Email marketing: Like white papers, email marketing enables you to get more personal with your audience.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Sprout Social

DECEMBER 6, 2023

There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. However, it undeniably has the power to cultivate a more receptive and engaged audience throughout the buying journey. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111