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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Here’s a look at seven non-traditional ways to finance your small business.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Lisa is now Chief Marketing Officer at the Arbinger Institute. Forget outdated ‘spray and pray’ tactics, which waste marketing spend and put a cap on results.

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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. But this information isn’t something that should be confined to marketing.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. It always helps a brand look more relatable and trustworthy!

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. You have to put yourself in your audience’s shoes.

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SMS marketing is taking over

DotDigital

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” ” The second question should be, “How can I use this information in my own marketing efforts?” Write a rebuttal.