Trending Sources

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Business is hard. Content marketing is one weapon in an arsenal.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. a better job of linking their efforts to measurable business results. Marketers need to take the. Marketing needs to expand.

Using Data-Driven Marketing for Business Success

It's All About Revenue

With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. Ensure the departments work together to maximize the success of data-driven marketing.

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. So we B2B marketers must consider how to appeal to them effectively. Avoid marketing speak.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Despite the tremendous growth in digital marketing , several basic old-school marketing channels remain highly effective.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. SEO Small Business Marketing

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. a better job of linking their efforts to measurable business results. Marketers need to take the. Marketing needs to expand.

6 Business Skills Every B2B Marketer Must Master

Type A Communications

They need a different kind of marketer. B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. Well, to. read more.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Depending on which statistics you read, the common thread in the past few years has been that content marketing effectiveness has been declining.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

The business case for unbranded content

grow - Practical Marketing Solutions

You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Let’s take a deeper look at the business case for unbranded content through three interesting case studies.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. a better job of linking their efforts to measurable business results. Marketers need to take the. Marketing needs to expand.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

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Is Inbound Marketing Holding Your Business Back?

Act-On

“Inbound” marketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. Inbound is an effective marketing tactic, but it’s not a replacement for a complete, balanced marketing strategy.

How Marketing Automation Technology Makes Businesses Smarter

Act-On

Editors Note: This post originally appeared in The Business Debate. . Or that if a customer takes a certain action, the marketing response should always be the same – automatic emails to website visitors, for example.

10 Ways to Generate More Leads from Your Business Blog

The Point

Email all new blog content to your marketing database. The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point.

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a social business all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

Marketing Automation for Small Businesses

Salesfusion

The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Of course the Japanese have traditions for many common business practices, too.

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

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The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

Getting exactly what you want in life or in business seems next to impossible these days. And as we marketers know, with the big name, comes the big price. Patience (In Business). Getting what you want in life or business comes down to the same principles. By Brooke B.

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) But the process of finding the right marketing tech is not efficient.

Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate.

Small Business Marketing Strategies for 2016

Client Bridge

Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? small business marketing

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. Every site that you own and intend to market needs to be found easily by Google and Bing.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. For example: Volunteering is widespread – 63% of businesses have volunteered in the last year ( Tweet this ).

Why Brexit Will Affect The Future Of Global Business Marketing

Tony Zambito

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. They have been busy on two fronts.

Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only. Email marketing tools are primarily designed to be good at one thing: email.

Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so.

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Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. There is a strong correlation between buyers indicating content received is useless and marketers who believe their content marketing is not effective.

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

Client Bridge

Digital Marketing small business marketing

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies make up for excellent promotional material, for any small business. Guest post by Bill Achola. Ned J.