The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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Unbounce

JUNE 21, 2022

Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business. “I He’s still involved in the business—in charge of their marketing efforts— and they’re doing way more than just staying afloat. Because he’s found a smarter way to build landing pages to turn traffic into conversions.

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Landing Pages Business Conversion Rate Click Rate 140

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign.

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KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic. But the landing pages are key. leads per month. leads per month.

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Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

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Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

FunnelEnvy

APRIL 17, 2023

We’ve devoted several posts on this blog to discussions of landing pages and their importance within the broader context of your digital marketing. It’s no exaggeration to say that a landing page can make or break your funnel. Too often, we think about landing pages in the abstract.

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Landing Pages Digital Marketing Funnels Marketing Funnels Ideal Customer Profiles 76

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page? Click To Tweet.

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Landing Pages Optimization B2B Top of Funnel 76

Visitor Queue

SEPTEMBER 15, 2022

Not too long ago, before landing page builders, that was very difficult […]. The post 9 Best Landing Page Builders appeared first on Visitor Queue Blog | Identify Website Traffic. They must drive people to their site and make sure they take action on the site while they are there.

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Unbounce

MARCH 1, 2022

Click tracking can bridge the gap between your landing page and your visitors to uncover how they navigate your site (and what you can do to optimize their experience). Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails. What Is Click Tracking?

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Landing Pages Optimization Click Rate PPC 140

Vidyard

JULY 31, 2020

Chances are, your business is using landing pages to do it. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Determine the Goal of Your Landing Page 3.2

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FunnelEnvy

FEBRUARY 19, 2024

As global unrest and economic uncertainty persist, belts are tightening in most business sectors. High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Effective landing pages take time to optimize.

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Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

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Landing Pages Top of Funnel Brand Identity Branding 124

Unbounce

AUGUST 24, 2021

Then you send those deets over to your designer, and they come back with this business card : You’d cringe a little, right? This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages.

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Landing Pages Mobile Marketing Design Template 139

Anyword

JUNE 15, 2022

Luckily for you, Anyword has a handy tool that helps revamp your landing pages to make them as effective as possible. Anyword’s new and improved Website Personalization analyzes the assets on your landing page to ultimately optimize your copy, as well as generate new copy, to maximize conversions.

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Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

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Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? But it looks like we’re gonna have to change that. How We Got Our Data.

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Landing Pages Video Marketing Conversion Click Rate 145

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

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Landing Pages Design Conversion Best Practices 73

Outgrow

JUNE 1, 2022

3 Fundamental Landing Page Ideas for Any Business . If you are trying to sell a product or service online, the first thing that you’ll need is a plan for making multiple landing pages. But what exactly is a landing page and how to create one for your business? . What Is a Landing Page?

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Unbounce

JULY 6, 2021

So, you’ve started a business. We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. What Should Your Startup Landing Page Accomplish? Kudos and congrats !

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Landing Pages Startups Examples Ad Building 142

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? What does this landing page get right?

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Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

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Landing Pages Marketing AI Planning Paid Search Agency 145

Benchmark Email

SEPTEMBER 28, 2022

A great way to establish relationships with your leads—and build towards successful sales—is through email marketing and landing pages. A client-first approach makes prospects feel valued, especially in a world where other businesses are solely focused on sales and conversions.

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SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

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Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

Unbounce

JULY 29, 2020

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. You’ve already got a simple website, but you wanna run promotions to really lather up some business. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?”

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Landing Pages Template Lead Gen Paid Search Agency 138

ConvertKit

OCTOBER 25, 2021

In marketing-speak, that looks like building a landing page , or a specific page on your website optimized and streamlined so more people buy your books. White (left) writes nonfiction focused on a business audience, while author Katherine Rothschild (right) recently debuted her first YA novel. Create a free landing page.

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Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

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Landing Pages Segmentation Planning Psychographics 137

FunnelEnvy

AUGUST 21, 2023

Landing pages play a crucial competitive role in attracting interested leads and converting them to the next step in the sales funnel. And it turns out that less is not more regarding landing pages, especially for B2B. HubSpot reports that companies with 40 or more landing pages see a 55% increase in leads.

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Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Liveintent

MARCH 23, 2021

The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t. But this isn’t the only detail that can make or break your landing pages. Read on for the keys to making your landing page irresistible.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

BOP Design

OCTOBER 5, 2021

This is a simplified scenario of custom landing pages for Google Ads, but it gets the point across. If you are looking to improve the conversion rate of your Google Ad campaigns , rather than sending visitors to your general website, a targeted landing page designed for a specific ad campaign may be the answer.

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Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

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Landing Pages Work Management Copywriting Marketing Management 144

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

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Landing Pages Facebook Examples Marketing Management 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Landing Pages Traffic Top of Funnel Communities 121

PureB2B

APRIL 21, 2022

Even in the nascent days of digital marketing, landing pages were always an opportunity for marketers to collect data on potential customers. That’s why optimizing your landing pages for quick conversions is so important. However, they come with a lot of useless code that can weigh down your page.

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