Rev

APRIL 5, 2018

Forecasting is a major part of running a business. Even though you can’t tell the future, you can make an educated guess about how much you’ll bring in next year, how much you will spend, the way sales will fluctuate, trends for your business, and so on. The Process of Forecasting Without AI.

Marketing AI 60

Marketing AI Forecasting Trends Business 60

Televerde

DECEMBER 8, 2020

Everyone seems to be talking about artificial intelligence. Whether it’s autonomous vehicles, digital technology, or smart robots, artificial intelligence (AI) is becoming an advantageous strategy for many businesses. What is AI Business Intelligence?

Marketing AI 72

Marketing AI Enterprise Management Business Forecasting 72

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. Today, 68% of business leaders we surveyed believe it will help them scale in a way that would otherwise be impossible.

Marketing AI 59

Marketing AI Creativity Top of Funnel Work Management 59

xiQ

FEBRUARY 24, 2023

AEs need to be refined in their communication skills and well-educated not only about their own product and services, but also about their competitors and their prospects’ companies and the industries in which they operate. Key measurement criteria for sales and marketing must be win-rates and not volume. AI is a game changer.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Content Marketing Institute

JANUARY 9, 2019

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Chris, co-founder and chief innovator at Trust Insights, covered several real-world applications of AI. cspenn Click To Tweet.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. So much so, that it’s now essential to adopt AI to remain competitive. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. What is thought leadership again?

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

Top of Funnel 119

Top of Funnel Forecasting SMS Work Management 119

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Belkins

JANUARY 28, 2020

To be honest, we hate phrases like “harness the power of AI” or “use AI to revolutionize your sales” Why? They make it sound like AI can fix pretty much anything: from sales to your B2B communications. But why is the subject of AI so popular nowadays? When does it make sense to use AI?

Marketing AI 54

Marketing AI Work Management Marketing Management Lead Qualification 54

QuanticMind

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. A Look at Google’s AI Search Future [:02] This video provides a glimpse at how generative AI will further evolve search in the coming months. Three artificial intelligence articles?

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Belkins

JANUARY 28, 2020

To be honest, we hate phrases like “harness the power of AI” or “use AI to revolutionize your sales”. They make it sound like AI can fix pretty much anything: from sales to your B2B communications. At least, you can’t install an AI-based solution and expect all your long-time constraints to fix themselves.

Marketing AI 51

Marketing AI Account Based Marketing Work Management Lead Qualification 51

xiQ

FEBRUARY 24, 2023

AEs need to be refined in their communication skills and well-educated not only about their own product and services but also about their competitors and their prospects’ companies, and the industries in which they operate. AI is a game changer. It’s time for a change. role in B2B sales.

Marketing AI 62

Marketing AI Work Management Marketing Management Generation 62

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Hubspot

JULY 27, 2023

Companies have access to AI tools to support their sales efforts. In this post, you'll learn how AI can power your sales enablement strategy. According to HubSpot’s State of AI survey , sales teams use it to: Automate repetitive, time-consuming tasks like sending emails and updating records. The good news?

Marketing AI 50

Marketing AI Lead Ranking Budget Programs Work Management 50

SmartBug Media

SEPTEMBER 29, 2023

—Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. Improve Customer Retention Predictive analytics can even identify customers at risk of churning.

Analytics 59

Analytics Marketing AI Practices Allocation 59

SmartBug Media

SEPTEMBER 29, 2023

—Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. Improve Customer Retention Predictive analytics can even identify customers at risk of churning.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Mereo

APRIL 25, 2024

study , more than 250 out of 500 data leaders reported that they struggle to realize true business value from their datasets. SET THE FOUNDATION WITH DESCRIPTIVE DATA ANALYSIS Descriptive business analytics look at past data to answer “What happened?” Yet in a 2023 Tamr, Inc., This data is easy to identify, collect and present.

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. What it is.

Work Management 103

Work Management Marketing Management Analytics Tools 103

Metadata

OCTOBER 1, 2018

MarTech offers an exhaustive education program focused on the convergence of marketing, technology and management. We look forward to meeting and reconnecting with marketing leaders who are navigating modern marketing strategies, technology and tactics – and talking about the major challenges and solutions. 3 at 9 a.m.

Marketing AI 61

Marketing AI Account Based Marketing Peer-to-peer Demand Generation 61

Metadata

OCTOBER 1, 2018

MarTech offers an exhaustive education program focused on the convergence of marketing, technology and management. We look forward to meeting and reconnecting with marketing leaders who are navigating modern marketing strategies, technology and tactics – and talking about the major challenges and solutions. 3 at 9 a.m.

Marketing AI 40

Marketing AI Account Based Marketing Peer-to-peer ABM 40

Televerde

MAY 21, 2024

Workforce optimization is more than a buzzword—when done right, it’s a transformative approach that empowers businesses to achieve peak performance. In this guide, we’ll demystify workforce optimization as a business practice. What Is Workforce Optimization?

Optimization 52

Optimization Customer Satisfaction Allocation Work Management 52

Zoominfo

FEBRUARY 28, 2018

This, paired with cloud-based CRM technology and the introduction of artificial intelligence, has given companies a quick and easy way to analyze large amounts of data. Predictive analytics: Predictive analytics use data to forecast future sales results. The rise of big data. Key Takeaways About B2B Selling and Technology.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. eMarketer has projected that influencer marketing will grow 3.5 Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Salesforce Marketing Cloud

JANUARY 26, 2024

Imagine the marketing team as the first runner. This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. Fortunately, knowing the right strategies and a few expert tips will help ensure sales success. What you’ll learn: What is a marketing qualified lead (MQL)?

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

6sense

JANUARY 18, 2022

When it comes to making business decisions for B2B marketing and sales, everything is data — and data is everything. Most companies already invest substantial amounts of money, time, and human resources to collect sales and marketing data. Fortella, an AI-based revenue intelligence platform, does just that.

Webinar Metrics 62

Webinar Metrics Planning Sales Cycle Conversion Rate 62

Semcasting

FEBRUARY 1, 2018

As digital strategies take over the marketing ecosystem, marketers need to know who to target and if promotional methods are working. AI and Machine Learning are changing the game. Contact us to learn more about how Semcasting Smart Zones® and UDX can close the loop for your multi-channel marketing campaigns.

Ad Frequency 60

Ad Frequency Ad Exchange Multi-Channel Transparency 60

Conversica

DECEMBER 20, 2022

forecast accuracy on global economic cycles, believe it or not. But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. This is a strategy many businesses take, hoping to maintain stock prices by adjusting costs in anticipation of lower revenues.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Salesforce Marketing Cloud

JUNE 8, 2023

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Let’s dive into the world of generative AI! Generative AI is a specific type of AI (more on that below).

Marketing AI 98

Marketing AI Generation Work Management Ethics 98

Zoominfo

MARCH 4, 2018

CRMs are a key priority for enabling their business strategy and discuss it to board-level execs, 92% of sales professionals cited. This, paired with cloud-based CRM technology and the introduction of artificial intelligence, has given companies a quick and easy way to analyze large amounts of data.

Process 130

Process Enterprise Management Work Management Marketing Management 130