Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. HubSpot offers a CMS that's for businesses at any stage. If you're thinking of piloting a CMS, find out more about HubSpot's trial here. To investigate alternative options to HubSpot. What about CMS?

CMS Development 68

CMS Development Work Management Marketing Management Landing Pages 68

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 77

Traffic Features Google SERP 77

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s CTR?

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. On a scale of 1-10, how much do you really understand the world of paid advertising? Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. It’s possible for anyone to learn SEO for any business. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. However, here are a few tips that can help: Create useful content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MAY 30, 2019

To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR). Handy, right?

PPC 101

PPC Template Work Management Marketing Management 101

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC). Average Conversion Rate (CVR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Hubspot

JUNE 26, 2020

Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. To make sure your ad gets seen by the right people, you'll want to add "university," and "business class," as negative keywords. This results in a loss of ROI and CTR. The answer?

Keywords 99

Keywords Paid Search Agency Advertising Agencies Social Media 99

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. Find your country's and language's HTML meta tag here. TLD extension.

SEO 100

SEO Marketing Websites Optimization Domain 100

SnapApp

APRIL 4, 2018

Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. In my observation, the title has the greatest influence on an ad’s CTR. Or better yet, create another offer and landing page that speaks more directly to the keyword.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 18, 2015

You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP. 215 characters because SERP is dependent upon pixels and not characters (the letter ''W'' is obviously wider than "I"). Knowing that they impact CTR why would you ignore them? The result is more equity of SERP.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Single Grain

JANUARY 24, 2020

That's how you know whether your business is growing or not. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Also, moving up a single position in Google increases relative CTR by 30.8%. Organic CTR. Time spent on page and average session duration.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. On the other hand, B2B businesses may see their highest engagement Monday to Friday, 9 to 5. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JUNE 18, 2012

If your business only operates in a certain area, it's important to use geo-targeting in your AdWords campaigns. If you're having trouble coming up with keywords for your business, the Google AdWords Keyword tool can help you come up with ideas. If your business sells to a specific region only, this statistic is important to look at.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 25, 2014

SEO can sometimes feel like it stands for "Something Extremely Obscure," especially for busy marketers who just don''t have the time to sit down and figure it all out. Descriptions are also shown in search results and can help increase CTR -- but remember that nowadays, they don''t have a direct impact on rankings. Descriptions.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Let’s dive right in!

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Webbiquity

OCTOBER 16, 2012

To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Business Insider ). Business Insider ). Roughly 60% of business blogs are updated at least twice per week. There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

SmartBug Media

MARCH 18, 2020

If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. CTR : CTR stands for click-through rate.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. This will help Google use that data and display it in the SERPs. Lower CTR for the rest of the SERPs pages.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 22, 2020

As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot. Keywords are king when it comes to engaging users and increasing your search engine ranking.

Keywords 100

Keywords Lead Scoring Lead Ranking SERP 100

QuanticMind

NOVEMBER 15, 2018

Keyword Cannibalization is called such because, in effect, digital marketers are taking a “bite” out of their own results and margins, splitting CTR percentages, links, content, and those all-important conversions between two (sometimes more) pages that should be consolidated into one, while driving up CPC numbers in the process.

PPC 40

PPC Keywords CPC Cost Per Click 40

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Online PPC advertisements provide a 200% ROI.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

JUNE 5, 2012

If you're not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve -- just don't expect them to reveal all their secrets. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. 6) HubSpot's Marketing Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Brandpoint

JUNE 24, 2021

B2B: Business-to-Business. B2C: Business-to-Consumer. Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CTR: Clickthrough Rate. So, clicks / impressions = CTR. CPA: Cost-per-Action.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

DECEMBER 11, 2019

Business Plan: $99 monthly – Allows the user to track 150 keywords and synchronize 5,000 SKU. With over a decade in the market, Amasty understands the e-commerce business completely. Integrates with Hubspot, Mailchimp, Zendesk, and dozens of other popular apps. Helps improve your CTR. 6) Yotpo Reviews.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

Single Grain

AUGUST 24, 2023

As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. Dive in and let’s make the best choice for your business together! Why do many businesses partner with an agency rather than hire in-house? Updated August 2023.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Based on a study of 580,853 images across 15,191 Google My Business listings, businesses with more than 100 images get 1,065% more website clicks than the average business.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59