Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Trending Sources

10 Businesses With Enviable Company Cultures

Hubspot

Is that really what company culture is all about? For one, companies are working harder than ever to attract the best of the best talent. Employees have come to expect certain perks, leaving companies with a need to get creative in terms of how they sell potential talent on their brand.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

Survey says: ANZ Companies use social media for business

Biznology

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. Tapping social media influencers to showcase your brand is an important strategy for businesses.

How do you persuade big company executives that digital marketing is important?

Biznology

Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

The Holy Grail of Data for B2B Technology Companies

HG Data

In your company video , you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up to its name. We refer to this data as technographics because it focuses on the hardware and software technologies companies use to run their business.

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First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. So how, exactly, are B2B companies investing in video and how does that differ from their B2C counterparts?

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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Marketing Services for Technology Companies

KEO Marketing

While many of today’s tech companies have amazing technology products and services, some are not quite sure how to market their solutions effectively. Depending on your particular type of business, we recommend using a combination of strategies including: .

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

What I see happening is technology companies following Buffer’s lead to build exclusive Slack communities for their users or fans. Slack communities is also a great way for companies looking to hire future employees to find good talent.

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LinkedIn Launches Notification Center for Company Pages

Vertical Response

In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. This new feature has been rolled out globally and is available for use by any company page administrator.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Companies have slogans for the same reason they have logos: advertising. 22 Companies With Really Catchy Slogans & Taglines.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

And, while some growth has happened for your company, you might be feeling like you’ve hit a plateau and could use some new marketing strategies that will stimulate further business. The same goes for how you work out at your business.

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Damage Control: 3 Steps to Handling a Company Mishap

Vertical Response

We teamed up with Agnes to put together the following steps to take in the event of a company mishap: 1. The continual updates were also posted on Facebook and Twitter, including both steps to take and updates on progress being made on the company’s end.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. More importantly, the campaign started to generate real business results.

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business.

Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

Most people know LinkedIn as the premier social network dedicated to business. One of its key evolution points was the launch of Company Profile Pages in March of 2008. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics.

Name to fame: Strategizing your company title

Vertical Response

Plans for your new company are underway, but a great name for your venture still hasn’t sprung to mind. That’s troubling since it can be daunting to find a catchy, meaningful, attention-grabbing moniker that will stand the test of time and cast your company in an all-positive light.

8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Mashable made LinkedIn''s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it''s easy to see why.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships.

Effective Marketing Strategies for B2B Companies

KEO Marketing

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. .

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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10 Ways to Generate More Leads from Your Business Blog

The Point

Let’s say that social media strategy at your company is owned by the PR folks, and they’re not too crazy about the demand gen team converting their precious blog into some kind of lead generation vehicle (the nerve!).

Marketers Will Define Company Strategy

Modern B2B Marketing

This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

There’s nothing like reducing “the hassle factor” to cement loyalty, whether you’re a business or a consumer. Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. However marketing executives disagree; 66% believe loyalty programs are still a way for consumers to show how loyal they are to their business.“. What could your company do?

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Business Networking. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. The UPS Store® Visit theupsstore.com for all your small business needs.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

Slack may go to market with one strategy: be less busy by helping teams cut down on email. And, here’s the opportunity for savvy companies willing to experiment with alternate ways to connect with professionals. According to Slack, 77 of the Fortune 100 companies now use Slack.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

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5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them.

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable. How can you define your business' purpose?

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Has social business finally arrived?

Biznology

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. It transforms business processes – Both front and back-end processes are changing.

Media 57

Why Companies Are Failing to Grasp the Digital Customer Experience

Contently

According to research by McKinsey, “for every 10-percentage-point uptick in customer satisfaction, any company … can increase revenues by 2 to 3 percent.” The post Why Companies Are Failing to Grasp the Digital Customer Experience appeared first on The Content Strategist.

4 Advanced Tips to Optimizing Your LinkedIn Company Page

Vertical Response

When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? A Showcase Page is an offshoot of your company profile page.

How Your SMB Company Can Adopt ABM Tactics

Act-On

We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You’re a smaller business, and by George, you would love nothing more than to have the aforementioned “drowning in leads” conundrum! Are you a small business using ABM?

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How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? Simply go to your Facebook Business Manager page and follow the steps listed.