PureB2B

APRIL 3, 2018

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Effectiveness 62

Vidyard

NOVEMBER 6, 2018

Winner: Imagine Business Development Runners-Up: Igloo Software, Modus Honorable Mention: Bluleadz, New Breed Imagine BD already had a strong playbook to guide their sales process, but they knew that by incorporating video throughout the sales cycle they could improve even further.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

PureB2B

APRIL 3, 2018

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Lead Scoring Effectiveness 48

Vidyard

NOVEMBER 6, 2018

Imagine BD already had a strong playbook to guide their sales process, but they knew that by incorporating video throughout the sales cycle they could improve even further. They took a strategic approach to consider where the video could help improve sales efficiency or enhance the customer experience.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. How has your role changed? Leave your comments below. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. For most business-to-business companies, branding is best done when it consists of a thoughtful, iterative process that walks through a series of options for logo, typography, imagery style and more. Every industry is different. Understand your market realities.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. How are you using content marketing in your B2B marketing? Achinta offers his industrial clients marketing for engineers by an engineer.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hubspot

APRIL 11, 2012

Step 1: Map Your Offers to Stages in the Sales Cycle. Next, identify the various stages in your sales cycle. This may be different from business to business and industry to industry, but just so we're all on the same page, we'll go with the three most widely recognized stages: awareness , evaluation , and purchase.

Top of Funnel 28

Top of Funnel Sales Cycle Landing Pages Buying Cycle 28

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Use consistent branding – It is important to use a consistent look and feel for your business blog as your company brand.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Vidyard

NOVEMBER 6, 2018

From marketing and sales to success and support, they use a wide range of video content to humanize their brand, educate their buyers, accelerate sales cycles, and connect with customers in more personal ways. The Video Mastery Award This visionary organization is embracing video to transform every stage of the customer journey.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Industrial Marketing Today

MAY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Share your thoughts by leaving a comment. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. { Try polls and surveys to gather data.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } Tweets that mention Content Auditing and Mapping it to the Industrial Buy Cycle | Industrial Marketing Today -- Topsy.com Previous post: Is Your Industrial Website Still Just a Business Card?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Vidyard

NOVEMBER 6, 2018

From marketing and sales to success and support, they use a wide range of video content to humanize their brand, educate their buyers, accelerate sales cycles, and connect with customers in more personal ways. This visionary organization is embracing video to transform every stage of the customer journey.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Industrial Marketing Today

SEPTEMBER 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. { 4 comments… read them below or add one } S.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Connecting with people through social can cut down on the number of face to face meetings that technical sales people would traditionally have to have with a customer to aquire a sale.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. {

Features 60

Features Web 2.0 Planning Work Management 60

Vidyard

NOVEMBER 6, 2018

From marketing and sales to success and support, they use a wide range of video content to humanize their brand, educate their buyers, accelerate sales cycles, and connect with customers in more personal ways. This visionary organization is embracing video to transform every stage of the customer journey.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Industrial Marketing Today

JULY 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2 comments… read them below or add one } Jack Pallet July 23, 2010 at 9:36 am The missing link in many sales presentations is a combination of clear, concise communication and the establishment of credibility.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Exo B2B

AUGUST 14, 2023

And we continue… Prolonged engagement: by interacting with potential customers across different channels, companies can maintain prolonged engagement, essential for the often longer sales cycle in B2B. Relationship building: B2B relies heavily on building strong relationships.

Multi-Channel 52

Multi-Channel Advertising Channels Webinar Metrics Marketing & Strategy 52

Adobe Experience Cloud Blog

AUGUST 27, 2008

What are your top 3 tips to help business to business companies tackle the art of innovation? "Here's my latest press release, please write about me" rarely works. Second, typically 90% of leads aren't ready to jump immediately into a sales cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

ClearVoice

DECEMBER 18, 2023

This makes content marketing an extremely vital component of an effective ABM strategy.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

SalesIntel

JUNE 29, 2022

B2B or business-to-business marketing is the promotion of products or services to other businesses or organizations. It is distinct from business-to-consumer (B2C) marketing, which deals with the promotion of goods and services to individual consumers. Public relations involve generating media coverage for your business.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. This helped increase keyword referrals by more than 60%.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

MAY 17, 2012

Need an answer to a pressing marketing problem? That press release? Each of these efforts should be positioned to represent your company culture, but they need to fit into the sales cycle. I'm surprised I was never exposed to such basic acronyms at school, but most businesses are classified this way. Marketing.

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

Full Circle Insights

NOVEMBER 25, 2020

If everything works out just right, their efforts create a lead that sales can convert into revenue at the bottom of the funnel. But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. Velocity & Shortening Your Sales Cycle.

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64