How B2B Buyers Have Changed- and the Role of Content & Social Media
NuSpark Consulting
OCTOBER 24, 2011
They do their own research online, and then contact vendors and service providers when they’re ready to talk price. Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media).
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