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Why Business Blogging Works

Hubspot

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

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Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

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20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

Hubspot

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

What specific benefit will your reader receive in exchange for parting with his or her email address? Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox? In other words, motivate them to act on your offer now!

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Think Like a Publisher: 3 Tips to Generate More Leads

Hubspot

Successful inbound marketing is all about attracting and converting more visitors to your website. Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer. Free Inbound Lead Generation Kit.