Writing on the Web

OCTOBER 23, 2013

Written for both small businesses and global corporations, there are key content marketing principles to aim for. Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. What problems do you solve for your clients?

Rules 100

Rules Content Marketing Content Thought Leadership 100

Hubspot

MARCH 1, 2012

In fact, 73% of company respondents and 75% of agency respondents noted that their clients will be using a more cross-channel marketing strategy this year. How Do You Integrate Your Offline and Online Marketing? Real Examples of Offline and Online Marketing Integration. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? Educate readers, but try to entertain them while doing it. and Friendly Persuasion, How Blogs Work as a Content Marketing Tool. Related posts: 6 Ways Blog Formatting Engages the Reader’s Brain.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Educate yourself. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. How Adobe Does SaaS Marketing: A Case Study. *

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

DECEMBER 26, 2012

The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. Related posts: Using a Business Blog: Are You Hard to Find on the Web? 5 Reasons Content Marketing is Getting Harder. Business Blog: 4 Reasons to NOT Write Your Own.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

JULY 15, 2010

I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. What does this mean to you and your business? Why Use Twitter, Facebook & LinkedIn for Content Marketing? They already have … just look at the herd mentality of Internet guru product launches.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. expires 5/31).

Conference 133

Conference Social Media Network Marketing Trade Show 133

Writing on the Web

APRIL 18, 2011

But if you’re a busy professional, unless you have staff, you don’t have time for everything. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 7, 2010

Marketing you and your services is simply about educating your target audience about how you can solve their problems. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. Blog this on Blogger. Social Networking Online: How to find out what you need to know.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Some marketers argue that they’ve been overused to the point that people think of them as nothing more than a 45-minute long sales pitch. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Pawan Deshpande – CEO, HiveFire, Makers of Curata Content curation is the cure for a broken content marketing strategy. It’s valuable, it works and it’s not going away. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Go Beyond SEO

JULY 27, 2018

95 percent of marketers agree that live events give attendees valuable connections in a digital world. Offer your services as a speaker or teach a continuing legal education seminar or a free course. So host an event, go to a networking party, or volunteer your time. These connections are what you need to build your firm.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Go Beyond SEO

JULY 27, 2018

95 percent of marketers agree that live events give attendees valuable connections in a digital world. Offer your services as a speaker or teach a continuing legal education seminar or a free course. So host an event, go to a networking party, or volunteer your time. These connections are what you need to build your firm.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

DECEMBER 9, 2010

As vocational education choices increase, smart marketers are leveraging inbound marketing to reach a wider demographic of potential students. Inbound marketing allows your best prospects to find you as they search for education alternatives. Blogging can be easy. Download this free 38-page ebook today!

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Industrial Marketing Today

JUNE 24, 2010

I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are).

Social Media 60

Social Media Social Marketing Media Planning 60

Go Beyond SEO

JULY 27, 2018

95 percent of marketers agree that live events give attendees valuable connections in a digital world. Offer your services as a speaker or teach a continuing legal education seminar or a free course. So host an event, go to a networking party, or volunteer your time. These connections are what you need to build your firm.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

JUNE 15, 2010

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. link] leeodden Tahire, that is true.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” I can see how curating would appeal to you, given your education.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. So the pricing page is working to some degree in eliminating prospects who decide strictly on price.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Well if you're into online marketing and you're down with web 2.0.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Remember to wrap your URL with anchor text that includes one or two keywords.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

APRIL 3, 2013

Shortly thereafter, blogging saw a renewed resurgence when everyone began hyping the value of content creation which, of course, had already been around for hundreds of years in various incarnations. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit. Ever heard of guest bannering?

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60