Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV
Optinmonster
MAY 30, 2024
Average order value (AOV) is the average amount a customer spends each time they complete a purchase on your website or app. AOV is a crucial metric for any ecommerce business owner or marketer. If most of your customers come to you for low-price individual items, such as socks or shorts, then your AOV will be low.
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