Remove Bundling Remove Pricing Remove Purchase Remove Urgency Marketing
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Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV

Optinmonster

Average order value (AOV) is the average amount a customer spends each time they complete a purchase on your website or app. AOV is a crucial metric for any ecommerce business owner or marketer. If most of your customers come to you for low-price individual items, such as socks or shorts, then your AOV will be low.

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase. The probability of selling to an existing customer is 60-70%.”

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Content Marketing Strategies That Avoid Discounting.

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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

Offering an additional incentive to buy can help convince potential customers to purchase your course , ebook , or other product. But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. Urgency helps drive new customers.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?