Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. You can focus your budget and resources on the most effective influencers and identify others like them for next time. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Top Rank Marketing

OCTOBER 19, 2023

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. Barnes highlighted Red Hat’s “word nerds” group, which worked on creating a style guide. Laura underscored the significance of accountability when it comes to content.

ROI 115

ROI B2B Work Management Guidelines 115

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand. Great for smaller companies.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. Define the Budget Recent statistics suggest that 82% of marketers have defined a dedicated budget for influencer marketing.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Every day, we ask ourselves the same questions—What’s working? Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Why Measure Social ROI. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Martech

NOVEMBER 4, 2021

So these content and creative teams have to work with a lot more agility than they have in the past.” How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. Looking to take control of your data?

ROI 143

ROI Content Marketing Planning Gartner 143

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. SEO still works, but there are several reasons why you shouldn’t place an SEO-driven blog at the center of your content strategy before considering other channels: AI-induced uncertainty. ROI required. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Sales feedback.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Search Engine Journal

MARCH 20, 2023

Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. The post Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs appeared first on Search Engine Journal.

SEO 100

SEO Cost ROI Marketing Budget 100

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. The same is true in marketing.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Metadata

OCTOBER 10, 2023

Customers who use Budget Optimizer for Pipeline, get 5X higher ROIs on average compared to customers who don’t. 75% of the customers who activated Pipeline Optimization, achieved ROIs above 2X Every marketer dreams of making their paid social campaigns pay off in a big way. But it doesn’t work quite like that.

Cost per Lead 52

Cost per Lead Lead Ranking Marketing Qualified Leads ROI 52

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Engagio

JULY 6, 2023

However, by following these five tips, you can improve your ad strategy and maximize your ROI. To implement an intent-based ad strategy, you’ll need to work with a data provider that can help you identify high-intent prospects. In conclusion By following these five tips, you can improve your ad strategy and boost your ROI.

ROI 71

ROI Ads Allocation DemandBase 71

Martech

MARCH 18, 2022

A lot of companies spend a large majority of their marketing budgets on advertising and can’t show that direct line correlation or causation from advertising spend to dollar of revenue achieved.”. Skewed expectations for the marketing budget makes for a poor starting point. Relying on promotion turns out to be a poor move.

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

The Marketing Blender

MAY 4, 2021

See Our Work. The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Make sure your budget aligns with the areas your want to optimize.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

B2B Marketing Directions

DECEMBER 11, 2022

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. Read on to find out why marketers should spend part of their marketing budget on things that may not work. Here's how the rule works. But optimization isn't always the right objective.

Allocation 52

Allocation Marketing Budget Creation Budget Programs Marketing Budget 52

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Atomic Reach

FEBRUARY 23, 2023

Irrelevant statistics pass for ROI tracking. Budgets are met at the expense of missing marketing goals and revenue targets. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising. This blind inefficiency translates into wasted marketing spend.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. Funnel Builders Prove Campaigns Are Working. This can lead to more efficient use of marketing spend and an increase in ROI.

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

KoMarketing Associates

JUNE 26, 2019

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic. percent claimed that measuring the ROI of influencer marketing is still a top challenge. That being said, 38.9

ROI 120

ROI Budget Programs Custom Publishing Marketing 120

SocialPilot

FEBRUARY 11, 2024

Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? What’s working wonders on Instagram, TikTok, or YouTube? What’s working for our [specify] competitors’ influencer collaborations? What worked and what didn’t?

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. The second change is to understand that pre-set plans don’t work in complex systems. In an investor’s mindset the funds are risked in pursuit of something.

Conference 105

Conference ROI Terms and Conditions Planning 105

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Identify metrics that matter.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. From there, we started to test different tactics using some budget and campaigns. The post Mover Marketing Challenge #3: Measuring ROI first appeared on V12.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Marketri

OCTOBER 25, 2023

Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. In Part 2, we provide insights on two equally vital steps that drive higher marketing ROI. Think holistically.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Once your objectives have been set, you need to set budgeting parameters on your strategies.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can customer journey mapping and planning help us secure budget and buy-in for next year? “One of the things that always happens in Q4 is that you get into budgeting and planning.”

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Contently

JUNE 12, 2018

Explaining the particulars of your business to someone who doesn’t work there is tricky. However, marketers don’t always take this step when working with freelancers. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. Starting the conversation.

ROI 130

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 130

Marketing Insider Group

NOVEMBER 28, 2022

We measured our success according to whether you’ve maximized your budget for reach and frequency. Many CMOs still measure their success based on the size of their budget, and the awareness of their brand. They want accountability, measurement, and ROI. How well do your marketing campaigns deliver ROI.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322