Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. In You’re All Media Companies , Gary calls content the cost of entry to being relevant in today’s society. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ).

BtoB 100

BtoB Conference Social Media Twitter 100

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Marketing Insider Group

JUNE 21, 2012

If you do this, you will end up with an integrated marketing plan that allows you to engage with your buyers sooner, to build deeper relationships that lead to more low-cost happy customers. claim that it influenced their technology buying decision. Photo Source.

Social Media 100

Social Media Statistics Media BtoB 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. It’s a tender sapling that needs to be nourished.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Demand Metric ). Don’t believe me?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Buzz Marketing for Technology

MAY 6, 2010

So how much did this targeted advertising cost you say $100, $200, $1000?? Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” At a very basic level, Webinars should be measured on CPQL or Cost Per Quality Lead, by whatever standard your company measures “quality.” that appeared online today.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. BtoB Magazine. Free Kindle Books: I think this is one of the best deals ever- having your Kindle filled with Marketing books at no cost. Chief Content Marketer Magazine. Website Magazine.

Course 48

Course Conference BtoB Tools 48

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. cost center, rather than viewing it as an asset that creates revenue. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet.

Social Media 100

Social Media Social Marketing BtoB Media 100

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you'll hear from a host of industry leaders from your desktop.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Adobe Experience Cloud Blog

MAY 25, 2011

I went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. In addition to the five free books above, you can find other marketing books that can be downloaded and sent to your Kindle or other book reader at no cost, at a variety of sites other than Amazon.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Buzz Marketing for Technology

DECEMBER 8, 2010

Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

MARCH 8, 2006

cost center rather than viewing it as an asset that creates revenue. cost center rather than viewing it as an asset that creates revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does this describe your current situation? Does this describe your current situation?

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

DECEMBER 21, 2006

cost center, rather than viewing it as an asset that creates revenue. Invest in marketing automation from Modern B2B Marketing In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. cost center, rather than viewing it as an asset that creates revenue.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

The ROI Guy

FEBRUARY 25, 2011

As the economy recovers, many organizations are turning their strategic focus from cutting costs towards growing revenue, however, most organizations continue to struggle to hit growth targets. For example, this 10% sales enablement challenge is a $100 M incremental revenue opportunity for a $1B company.

Top of Funnel 40

Top of Funnel Peer-to-peer BtoB Buying Cycle 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. We also know that if we can run our own event, we can meet the second goal i.e. interact with customers and prospects, a lot more cost effectively and captivate their attention for a longer period of time.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

JUNE 29, 2007

Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The ROI Guy

AUGUST 9, 2010

2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. 4) Validating that your solutions represent the best value, quantifying lifecycle cost savings and competitive advantage that they can uniquely gain from your solution versus the competition.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

Industrial Marketing Today

OCTOBER 2, 2010

However, there’s no denying the low cost of email marketing. Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# I know people are worried that saying “wait&# or making waves may cost them their jobs. Amanda Aug 11 2010 Michael, I couldn’t agree more.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# I know people are worried that saying “wait&# or making waves may cost them their jobs. Amanda Aug 11 2010 Michael, I couldn’t agree more.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. I may not buy from them, but I sure do help promote their wares. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Biznology

JULY 19, 2018

Cost per acquisition went down 14%. Ascend also designed custom landing pages that matched each email version. The results were astounding. The email open rates more than doubled. The volume of inbound calls increased by 7%. Best of all, sales increased by 336%. Q: Why do you think journey-specific marketing is the way to go in B2B marketing?

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Now look like heroes.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Cost saving consolidation, optimization and services, combined with security and regulations, are driving the budgets. Frugalnomics, the focus on bottom-line value and cost savings, remains in full effect. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Server virtualization is one of the best ways for IT managers to meet cost savings goals, and most are well underway with thier virtualization programs. However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Adobe Experience Cloud Blog

MARCH 25, 2010

Sales reps did their own prospecting and generated 70% or more of their own opportunities – and as a result, marketing was seen as a cost-center whose budget does not go up when revenue targets go up. Information that prospects wanted (e.g. But things change. Learn More.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Develop an intelligent system to identify when your trigger events happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40