The Point
NOVEMBER 14, 2014
Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Now, it’s true that white papers generate a wider spectrum of leads – some highly qualified, some merely “tire kickers.”
ViewPoint
FEBRUARY 4, 2014
Say you have a promotion based on a statistical test of two types of content. Create the other with just static content. But are they perusing your homepage, or downloading a white paper? This is Big Data in spades … “big” in the sense that now you know what types of content to deliver to which segment of prospects.
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Biznology
OCTOBER 15, 2012
Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23% 34% total.)
markempa
AUGUST 23, 2006
" Ive written a number of times that educational content is an important tool for lead generation. " Ive written a number of times that educational content is an important tool for lead generation. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.
Exo B2B
JULY 9, 2019
It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?”
Sales Engine
MAY 17, 2016
Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content. But you can’t fully automate the sales funnel , especially for complex, research-heavy purchases in the BtoB world. It seems that this once-complex process can be distilled to an algorithm.
markempa
AUGUST 11, 2005
« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.
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