ViewPoint

MAY 27, 2014

Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. B2B Marketing Content Marketing'

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Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. My Content Marketing Predictions.

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Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . I recently sat down with Rishi Dave to discuss his fascinating insights and experience with content experimentation.

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Biznology

JULY 12, 2018

You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Stevens about the key B to B marketing trends you need to pay attention to right now.

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The Point

NOVEMBER 14, 2014

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend.

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KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.

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Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Here at Marketo, the majority of our content does not lie behind forms. I learned alot at the event, but also had some fun. This enthusiasm got me thinking.

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MLT Creative

DECEMBER 10, 2010

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Leverages blog content for website visits -Pushing visitors away from the blog and into exchange. /mh. This core group meets monthly.

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ViewPoint

FEBRUARY 4, 2014

Say you have a promotion based on a statistical test of two types of content. Create the other with just static content. This is Big Data in spades … “big” in the sense that now you know what types of content to deliver to which segment of prospects. But finding the opportunities in Big Data can be deceptively simple.

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Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23% 34% total.)

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ViewPoint

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Build A Content Hub That Converts. B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Report: Data, content drive email marketing. Via Marketo.

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BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 Does Content Marketing for B2B Get Results? Before contacting a salesperson, an average of 41% of B2B buyers read 3-5 pieces of content. Content Marketing Institute: [link].

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Marketing Insider Group

DECEMBER 5, 2013

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.

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NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The State of Content Marketing, Outbrain.

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KoMarketing Associates

JUNE 29, 2016

From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing. BtoB Marketing. B2B Sales, Marketing, Social Media & Lead Generation.

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ViewPoint

MAY 23, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. B2B Email Marketers Focus on Targeting Content. According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. billion two years ago.

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Biznology

AUGUST 10, 2010

I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. It's not so much e-mail itself but I actually use e-mail as a filter for the content that I have decided is really critical to me.

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KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. BtoB Research Defining the Modern Marketer.

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LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

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Sales Engine

AUGUST 2, 2017

The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy. Worse, it fuels the marketing-sales conflict that already exists at many organizations.

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Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

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Exo B2B

JULY 9, 2019

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?”

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Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

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Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   This allows you to make sure you are sending the right content to the right people without wasting marketing dollars on those who will be unreceptive to your offers.

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ViewPoint

AUGUST 28, 2012

We are looking forward to today's BtoB Summit. The MarketingSherpa/MECLABS folks ALWAYS over deliver on content—and the team is genuinely nice, interesting and open to problem-solving discussions. A beautiful place with pools (even a few brave swimmers), a great golf course (the photo is from our room) and five restaurants.

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ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

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Top Rank Marketing

JULY 12, 2023

As the team at Think With Google has pointed out in its weekly “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity. Creativity is playing an even more important role in B2B marketing in the age of generative AI, simultaneously helping to increase brand awareness and drive profitability.

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KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. “Head of Content here at ‘Profs.

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Sales Engine

MAY 17, 2016

Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content. But you can’t fully automate the sales funnel , especially for complex, research-heavy purchases in the BtoB world. It seems that this once-complex process can be distilled to an algorithm.

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ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? He is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.

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Biznology

JANUARY 13, 2016

He was a monthly columnist for BtoB magazine for seven years. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.

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KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Highest Quantity and Quality of Lead Content or Offers. Content Offers Ranked by Impact on Lead Acquisition Quantity. Most Used Channels.

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Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. We are already starting to see advertisers consider content marketing over advertising to try and do just that: show customers they care. It was the first time I saw him speak and he did not disappoint.

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Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

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Industrial Marketing Today

OCTOBER 29, 2013

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

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Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

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The Mx Group

JULY 3, 2018

Design and content. The Mx Group was ranked among the top 10 B2B agencies in the country by B2B Marketing in 2017, was named one of Chief Marketer’s 2017 B2B Top Shops, and has been recognized as a top B2B agency by both AdAge and BtoB Magazine every year since 2008. To do this, we integrate a broad range of services: Strategy.

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