Marketing Insider Group

SEPTEMBER 29, 2020

Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Duplo Play Ideas. Four Seasons Magazine.

Paid Search Agency 361

Paid Search Agency Work Management Marketing Management Examples 361

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. Each of these companies is a trailblazer and a storyteller.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Debate raged for a long time about whether SaaS companies really needed content marketing.

Paid Search Agency 319

Paid Search Agency Content Marketing Companies Case Study 319

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 88

Work Management Marketing Management Differentiation Education 88

nDash

JUNE 22, 2022

If your brand wants to become a thought leader and attract more prospects to your website, I can help. But with my background working with brands like The Economist, I can help you create more in-depth copy that elevates your status. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

nDash

JUNE 22, 2022

If your brand wants to become a thought leader and attract more prospects to your website, I can help. But with my background working with brands like The Economist, I can help you create more in-depth copy that elevates your status. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s relevant, accurate, and compelling, and it educates readers. It’s an interruptive medium and is an outbound approach to brand promotion. An eye-tracking study revealed most users dismiss ads online.

Advertising Agencies 326

Advertising Agencies Advertisements Advertising Paid Search Agency 326

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Most brands want to talk products and features, rather than spark a captivating conversation. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Trade Press Services

DECEMBER 26, 2023

Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. Prepare case studies with late-stage prospects in mind.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Marketing Insider Group

SEPTEMBER 28, 2020

Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance. DivvyHQ Blog.

Thought Leadership 309

Thought Leadership Enterprise Management Work Management Marketing Management 309

Marketing Insider Group

JULY 1, 2020

Businesses with highly engaged audiences receive lots of likes, comments, and shares on their social posts, and their brand name is frequently mentioned online. Engagement is a way for businesses to gauge how connected their audience is with their brand and how often they are interacting with its content.

Lead Ranking 317

Lead Ranking Lead Scoring Planning Leads 317

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Where are they most likely to see your brand? Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Content Standard

DECEMBER 14, 2023

Especially when it comes to managing thought leadership and more top of the funnel content, Dusty shares the methods he learned work when educating organizational leaders on the significance, role, and complexities of content in driving the health and success of the business. [08:57]

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

JANUARY 21, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 9 Great Examples of B2B Brand Storytelling. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Hinge Marketing

MAY 6, 2015

Did you know that 84% of buyers say they won't interact with a brand unless they trust it? Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case studies use the voice of "others" (i.e. Case studies use the voice of "others" (i.e.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? ” For most brands, doing good means taking action in the fight against Coronavirus. In other words, don’t be this brand.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. For millennials, Capital One brand favorability increased by three percent.

Advertising Agencies 160

Advertising Agencies Brand Identity Branding Paid Search Agency 160

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. Videos that build awareness will attract eyeballs and give your brand some necessary visibility.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaigns 86

Campaigns Work Management Content Transparency 86

Zoominfo

OCTOBER 21, 2018

At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. If written correctly, blogs inform and entertain your audience with relevant content that matters to them, effectively establishing trust with your brand. Check out one of ZoomInfo’s recent webinars below: 3.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. I eventually landed on an ultra-helpful video that was posted by a retail brand, and I managed to create a passable winged-liner look. The Case for How-To Video Content.

Video Marketing 88

Video Marketing Brand Identity Branding Storytelling 88

Bluetext

MARCH 19, 2024

Cross-Platform Consistency Maintain a consistent brand identity across all platforms while adapting to their respective nuances. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Embrace authenticity and humor to forge authentic connections and drive engagement.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Killer Content Awards Ceremony Wednesday, March 1, 2:45 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Ty Heath: In the case of B2B advertising, there is a significant opportunity for improvement.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Contently

APRIL 15, 2016

Will all brands have to make all their content VR to stay relevant? At the least, you’ll want to be in a place to make an educated decision about whether this new medium is something worth exploring in the next few years. To get you started, here are a few basics when it comes to VR and brands.

Rules 113

Rules Brand Identity Branding Advertising Mediums 113

Navigate the Channel

JULY 21, 2023

Michael Learmonth, digital editor for AdAge , recently wrote an interesting article of how Steve Jobs embraced traditional advertising and branding strategies throughout the evolution of Apple. A bit ironic that the one company that made us “go digital” didn’t only use digital for their branding initiatives.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Convince & Convert

SEPTEMBER 10, 2015

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers.

Display 158

Display Brand Identity Branding Paid Search Agency 158

Tiecas

AUGUST 1, 2023

By providing content that educates and informs on these topics, you can position yourself as a trusted source of industry knowledge. By showcasing your expertise and highlighting your track record of success, you can build trust and attract industrial buyers to your brand. They are more likely to engage with content that tells a story.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52