Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing Storytelling

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

How Curiosity Makes Brand Storytelling Come to Life

Marketing Insider Group

The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group. When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business.

Storytelling: How Important Is It to Your Brand?

Walker Sands

Branding Storytelling

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

The 10 Functions of Storytelling

Type A Communications

June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. Storytelling comes down to two things – connection and engagement. The post The 10 Functions of Storytelling appeared first on Type A Communications.

Brand storytelling lessons from the Serial podcast

Biznology

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. Much has been made of Serial’s storytelling structure. For most businesses, your idea or theme will stem from your brand.

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

July 7, 2015 Great storytelling starts with a narrative bigger than yourself. Brand Storytelling B2B Marketing content marketing storytellingBut getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

Storytelling in the Age of the Connected Customer

Marketing Insider Group

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group.

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The 10 Functions of Storytelling

Type A Communications

June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. Storytelling comes down to two things – connection and engagement. The post The 10 Functions of Storytelling appeared first on Type A Communications.

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers.

The Science of Storytelling

Kaon

4 Benefits Of Using Storytelling In Marketing. As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories.

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. But examples of brands doing it well are harder to find. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.

Purpose And The Power Of Brand Storytelling

Marketing Insider Group

Today’s consumers aren’t just passively buying from brands. The post Purpose And The Power Of Brand Storytelling appeared first on Marketing Insider Group. They view their purchases as extensions of their identity and values.

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. What’s your story?

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.

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B2B Brand Storytelling: Learning From Nike

Type A Communications

August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. B2B Marketing Brand Storytelling Content Strategy Branding Carla Johnson Nike storytelling Type A Communications

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. Why risk the reputation of your brand with poor quality work for some marginal savings? storytelling Click To Tweet.

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.

Great Storytelling Violates Expectations

Type A Communications

Branding Digital Marketing StorytellingOctober 20, 2016 by Robert Rose There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s. read more.

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

ScribbleLive

Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. Check out the short video below to learn more about these four pillars and how they can make you a better storyteller. Content marketing is in a crisis.

Content Marketing and the Power of Emotion in Storytelling

Modern Marketing

Content marketing tells the story of your brand. What drives good storytelling? Of course, everyone loves a good story, and storytelling itself is the best and more effective means of communication. Good storytelling hits the right emotional triggers, as does good marketing.

The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. An art.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

Brand Storytelling Is Not About You

Content Standard

As such, you need to strike a balance by giving your audience an enriching content experience while subtly promoting your brand. It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling.

6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end.

A Strong Storytelling Strategy Will Expand B2B Reach

Type A Communications

Download our latest whitepaper: From Ideas to Action: Why Marketing Will Evolve Great Brand Stories into Stellar Customer Experiences. October 6, 2016 by Carla Johnson Read the full article.

The Science Behind the Power of Storytelling

Contently

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling

Unlocking the Power of Employee Storytelling with Participation Marketing

Marketing Insider Group

2018 must be the year that brands unleash employees-as-media. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today. Some will criticize this approach, but it makes perfect sense in B2B marketing.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Deloitte: Storytelling boosts sustainable innovation

Integrated B2B

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters.

The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)

ClearVoice

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Articles Creation Marketing Tech Storytelling

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

ScribbleLive

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.

6 Elements of Remarkable Storytelling

Type A Communications

May 12, 2015 Whether he knew it or not, my grandfather was a master storyteller. B2B Marketing Brand Storytelling Content Marketing Content Strategy content marketing content strategy copywriting marketing communications

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. Most brands want to talk products and features, rather than spark a captivating conversation. Johnson: The Lincoln Electric brand is synonymous with welding.

9 Great Examples of B2B Brand Storytelling

Zoominfo

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level.