Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Consider the brand value of companies like Apple, Whole Foods, and BMW. Guest post by Sreeram Sreenivasan.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. With these mediums, you can meet those needs and build ethos around your brand. The case for video is a strong one. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Revamp your brand perception to appeal to your new market. Make sure to study their “likes” to identify special interests that can serve as content touchpoints.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

JULY 8, 2014

Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. One of the significant risks inherent in the split-off was that those prospects would react differently, or not at all, to the new brand.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

FEBRUARY 3, 2021

An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Since they create content for a broad range of companies, they can adapt to changes in brand voice and SEO best practices at the drop of a hat. Tightly regulated content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Work Management 217

Work Management Content Marketing Management Paper 217

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. Start By Building Brand Awareness Any successful content marketing strategy begins with growing brand awareness. Building brand awareness starts with building strong buyer personas.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase. billion in sales.

Paper 40

Paper Conversion Tools B2B 40

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Brightedge

APRIL 12, 2021

Brand awareness is consumer's familiarity with your organization and services. This includes brand recognition - the ability of people to recognize your brand logo or name and the associations they have with you. Brand reputation directly impact your sales rates and your organizational success. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. 10 Key Differences Between B2B and B2C Marketing 1. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This format can also help you generate brand awareness, educate your audiences, and build trust and credibility.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

ClearVoice

OCTOBER 26, 2022

This dialogue will humanize your brand and helps you establish trust and further enhance your demand generation efforts. White papers: A white paper is one of the most in-depth pieces of content you can offer your audience. You want to be deliberate in the case studies you share with specific customers.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

B2B Marketing Directions

APRIL 7, 2024

The halo effect was first identified by psychologist Edward Thorndike in 1920, and it's been widely studied since that time. Although the halo effect was first applied to the evaluation of people, we now know that halo effects influence how we evaluate inanimate objects including products, services, brands, and companies.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples. Showcase similar customer success stories.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Stevens & Tate

FEBRUARY 9, 2023

This is why you need to have content that presents your brand as a trustworthy and reliable vendor and your product or service as the best option for their specific needs. Creating Reasons to Choose Your Company Last, but not least, give consumers a reason to choose your product or service over another brand.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

BOP Design

MARCH 22, 2021

These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc. However, recent studies show the average time users spend on social media each day is 142 minutes (Source: Statista ).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

BOP Design

JANUARY 7, 2022

LinkedIn sponsored updates targeting buyers at specific companies and industries should be the 2 nd tier priority in inbound—utilizing thought leadership content to build brand awareness, website visits, and conversions. Only contact them with case studies, references, guides, videos that speak to their industry and issues.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Remember: Video content is crucial in any industry, so get out there with punchy, captioned videos to gain attention for your brand.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals.

Demand 52

Demand B2B Webinar Metrics Intent 52

BOP Design

AUGUST 19, 2019

Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters. Strategies to Build Brand Awareness.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

BOP Design

JANUARY 13, 2021

A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such as filling out a contact form, downloading a white paper, or reading a case study. Particularly for B2B buyers, they may often have six or more interactions with your brand before they reach out to make contact.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119