Branding Case Studies Marketing Mix White Paper 
Trade Press Services
MARCH 4, 2024
From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process.
markempa
JULY 29, 2013
Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. The digital video audience is growing.
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B2B Marketing Directions
DECEMBER 20, 2020
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected.
Sword and the Script | B2B
SEPTEMBER 17, 2020
The survey found, that overall, the share of B2B marketers allocating 40% or more of the budget to long term goals “decreased from more than a half (53%) to just under a third (32%)” when compared to the same survey last year. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. Try our services.
The Lead Agency
SEPTEMBER 13, 2020
B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers. But, how can B2B businesses provide an enhanced experience for users with interactive content marketing?
KoMarketing Associates
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
Marketing Insider Group
JUNE 30, 2020
Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves. White Papers. White papers need to be some of your best content.
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