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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. Revenue, however, is not the only benefit. Please schedule a call with one of our experts.

Paper 311
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How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Here’s how to make sure your next white paper isn’t one that fails. Too many marketers skip important steps or don’t do them effectively. Continue reading →

Paper 117
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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. There has to be something in it for the influencer AND your brand. What does it cover?

Paper 0
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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
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B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements

Heinz Marketing

She describes it as “the complete process a buyer will go through, starting with an initial awareness of your brand, to the evaluation of your products and services, to finally deciding to make a purchase with you” Then, Snyder offers a more detailed breakdown of the journey and how to capitalize on each step.

Paper 52
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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.